2010s in culture explained

This article is a summary of developments in culture during the 2010s.

Film

See main article: 2010s in film. Superhero films became box office leaders.[1] Animated films in the 2010s remained predominantly computer-generated. Traditional animation styles lost favor among general audiences,[2] although (2D) anime remained popular.[3]

3D films gained popularity, led by Avatar, and Monsters vs. Aliens in late 2009.[4] [5] In 2010, Avatar became the first film to gross more than US$2 billion.[6] Other 3D releases were also successful.[7] [8] 360-degree video also became widely available with the introduction of consumer virtual reality.

Movies and television struggled to maintain their position, as online viewing grew rapidly.[9] Internet piracy was a major concern for the industry.[10] In 2012, Viacom launched a US$1 billion lawsuit against YouTube for copyright infringement.[11] In early 2012, the United States Congress began debating the SOPA and PIPA bills that were heavily lobbied by the entertainment industry.[12]

grossed over $2.7 billion worldwide, becoming the highest-grossing superhero film of all time and the highest-grossing movie of all time, surpassing 2009's Avatar.[13]

Year2010201120122013201420152016201720182019
Highest grossing by release yearToy Story 3Harry Potter and the Deathly Hallows – Part 2The AvengersFrozen
$1.07 Billion[14] $1.34 Billion[15] $1.52 Billion[16] $1.28 Billion[17] $1.10 Billion[18] $2.07 Billion[19] $1.15 Billion[20] $1.33 Billion[21] $2.05 Billion[22] $2.79 Billion[23]
Academy Award for Best Picture winnersThe King's Speech[24] The Artist[25] Argo[26] 12 Years a Slave[27] Birdman or (The Unexpected Virtue of Ignorance)[28] Spotlight[29] Moonlight[30] The Shape of Water[31] Green Book[32] Parasite
Palme d'Orwinners at the Cannes Film FestivalUncle Boonmee Who Can Recall His Past Lives[33] The Tree of LifeAmourBlue Is the Warmest ColourWinter SleepDheepanI, Daniel BlakeThe SquareShopliftersParasite
Best films of the Sight & Soundannual pollThe Social Network[34] The Tree of Life[35] The Master[36] The Act of Killing[37] Boyhood[38] The Assassin[39] Toni Erdmann[40] Get Out[41] Roma[42] The Souvenir[43]

Television

The American soap opera format lost popularity in favor of reality television and daytime talk shows.[44] [45] Prime-time television serials and Spanish-language telenovelas remain popular globally.[46] A new development in global television is the great popularity of Turkish drama series in parts of Europe, Asia, Africa and Latin America.[47] [48] Korean dramas continued to enjoy widespread mainstream popularity across Asia. The launch of Korean entertainment channels like Sony ONE and tvN Asia gave access to millions of viewers across parts of East, South and Southeast Asia to watch Korean programs simultaneously with the South Korean broadcast or hours after its broadcast in South Korea.[49] [50]

Cable providers saw a decline in subscriber numbers as cord cutters switched to lower cost online streaming services such as Hulu, Netflix and Amazon Video.[51] [52] These non-cable, internet-based media streaming services even began producing their own programming.[53] TV sets, such as the Samsung SmartTV, started offering online streaming via television. The advent of streaming services has allowed for more serialized television content to rise in popularity which may allow for more complex and longer storytelling. This phenomenon is often referred to as the "Golden Age of Television", due to the large number of high-quality, internationally acclaimed television programs that debuted or aired during the decade.[54] [55] House of Cards became the first online-only web television series to earn major nominations at the Primetime Emmy Awards in 2013.[56] Disney+, a streaming service by Disney launched in November 2019 to big success.[57]

Award winners

Award2010201120122013201420152016201720182019
Primetime Emmy Award for Outstanding Drama SeriesMad Men[58] Mad Men[59] Homeland[60] Breaking Bad[61] Breaking Bad[62] Game of Thrones[63] Game of Thrones[64] The Handmaid's Tale[65] Game of Thrones[66] Game of Thrones
Primetime Emmy Award for Outstanding Comedy SeriesModern Family[67] Modern Family[68] Modern Family[69] Modern Family[70] Modern Family[71] Veep[72] Veep[73] Veep[74] The Marvelous Mrs. Maisel[75] Fleabag
International Emmy Award for Best Drama SeriesThe Street(United Kingdom)[76] Accused(United Kingdom)[77] Braquo(France)[78] The Returned(France)[79] Utopia(United Kingdom)[80] Spiral(France)[81] Deutschland 83(Germany)[82] Mammon(Norway)Money Heist (Spain)[83] McMafia(United Kingdom)[84]

Music

Advances in music technology, such as the ability to use 32 or more tracks in real time, changed the sound of many types of music. Globalism and an increased demand for variety and personalization in the face of music streaming services created many subgenres. Dance and pop music surged into the 2010s,[85] [86] [87] with EDM achieving mass commercial success.[88] EDM, synth-pop, indie, alternative, footwork and trap (EDM) saw mainstream success throughout the early to mid-2010s. Trap and hip hop rose to prominence during the mid 2010s and have consistently remained popular forms of music, with hip hop and trap surpassing rock and pop music as the most consumed form of music in the United States in 2017.[89] [90] Inspired by video game culture, retrofuturism, cyberpunk, tech noir themes and collective nostalgia for 1980s culture, electronic genres such as vaporwave and synthwave also enjoyed a rise a popularity throughout much of the decade.[91] [92]

Distribution

Digital music sales topped CD sales in 2012.[93] Music streaming services such as SoundCloud, Spotify, Apple Music and Pandora Radio became the preferred music delivery systems, similar to movie and television streaming services such as Netflix.

Most popular

Award2010201120122013201420152016201720182019
Billboard's best-performing single"""Rolling in the Deep""Somebody That I Used to Know""Thrift Shop""Happy""Uptown Funk""Love Yourself""Shape of You""God's Plan""Old Town Road"
KeshaAdeleGotye & KimbraMacklemore & Ryan LewisPharrell WilliamsMark Ronson & Bruno MarsJustin BieberEd SheeranDrakeLil Nas X & Billy Ray Cyrus

Award winners

Award2010201120122013201420152016201720182019
Album of the Year Grammy WinnersFearlessThe Suburbs21BabelRandom Access MemoriesMorning Phase19892524K MagicGolden Hour
Taylor SwiftArcade FireAdeleMumford & SonsDaft PunkBeckTaylor SwiftAdeleBruno MarsKacey Musgraves
Record of the Year Grammy Winners"Use Somebody"[94] "Need You Now"[95] "Rolling in the Deep"[96] "Somebody That I Used to Know"[97] "Get Lucky"[98] "Stay with Me"[99] "Uptown Funk""Hello""24K Magic""This is America"
Kings of LeonLady AntebellumAdeleGotye featuring KimbraDaft Punk featuring Pharrell WilliamsSam SmithMark Ronson featuring Bruno MarsAdeleBruno MarsChildish Gambino

Video gaming

See main article: 2010s in video games. Cloud gaming, virtual reality, stereoscopic 3D gaming and ongoing improvements in graphics were some of the biggest trends. Video game sales declined in the early 2010s, most likely due to the effects of the Great Recession.[100] According to the Entertainment Software Association, in 2014, the average age of a person who played video games was 30.[101]

Consoles

The decade began dominated primarily by seventh-generation consoles, such as Xbox 360, the PlayStation 3 and Wii.[102] The Wii introduced the sensor bar with compatible sensitive controllers, followed by the PlayStation Move and Kinect. This expanded the video game market to the elderly and those interested in physical therapy.[103] [104]

With the release of the Nintendo 3DS in early 2011, which introduced a glasses-free interface for 3D, the handheld became the first eighth-generation handheld.[105] Initially struggling in a market dominated by smartphones, the handheld managed to sell 75 million units by June 2019.[106] [107] [108] The PlayStation Vita followed in 2012, and low sales resulted in Sony discontinuing the console by March 2019 and leaving the handheld space altogether.[109]

2012 introduced the first console in the eighth generation with the Wii U, followed in late 2013 with Xbox One and PlayStation 4. The PlayStation 4 managed to outsell its competitors at around 100+ million units, becoming the best selling console in the eighth generation. On the other hand, the Wii U was the lowest selling console of the eighth generation and one of the worst selling consoles in Nintendo history, leaving Nintendo to discontinue the platform in January 2017 in favor of the Nintendo Switch, a hybrid console which allows players to play their console games on the go, utilizing a docking station and detachable controllers. The Nintendo Switch was highly successful, managing to outsell the Wii U by January 2018.[110]

PC gaming

Games such as The Sims and many of Blizzard's titles remained popular on PCs and expanded to other devices.[111] [112] Minecraft became the best-selling game of all time.[113]

Mobile gaming

The increased computing power offered by smartphones and computer tablets reinvigorated the mobile gaming market as features such as the app store widened consumers' opportunities to choose where to download mobile apps. The revamped platform led the mobile gaming market to reach US$7.8 billion in revenue in 2012 and $50.7 billion in 2017, occupying 43 percent of the entire global gaming market.[114] Early mainstream mobile games of the decade included Angry Birds, Flappy Bird, Candy Crush Saga, Clash of Clans, Fruit Ninja, and Temple Run.[115]

Virtual reality

Commercial tethered headsets released for VR gaming include the Oculus Rift and the HTC Vive, and Sony's PlayStation VR (which requires a PlayStation instead of a PC to run).[116]

Cloud gaming

The OnLive console was released in 2010 becoming the first massively produced cloud gaming-based gaming device.[117]

Freemium gaming

The later half of the decade saw the explosive growth of free-to-play battle royale games such as Epic Games' Fortnite Battle Royale and Respawn Entertainment's Apex Legends.[118] This model, dubbed "freemium", uses in-game microtransactions and loot boxes to generate revenue. These microtransactions have garnered ethical concerns; the intrusive nature of in-game microtransactions can lead to children accidentally or purposefully rack up a high bill from purchasing in-game items,[119] while the compulsion loop caused by loot boxes has drawn comparisons to gambling addiction.[120]

Award winners

Award2010201120122013201420152016201720182019
Spike Video Game AwardsRed Dead Redemption[121] [122] The Walking Dead[123] Grand Theft Auto V[124]
The Game Awards[125] [126] Overwatch[127] [128] God of War[129]

Architecture

Postmodernism and green design[130] [131] were common architectural themes. "Sustainable design" emphasized natural lighting, green/white roofs, better insulation and other cost-saving features.[132] New urbanism and urban revival influenced urban planning in the United States and other developed countries.[133] China and the Middle East led in large-scale development.[134] [135] [136] [137]

In 2010, the United Arab Emirates' Burj Khalifa became the tallest man-made structure ever built, standing at 828m (2,717feet).[138] The United States' One World Trade Center, completed in 2014, is the tallest building in North America at 1776feet.[139]

Art

Art trends that began in earlier decades continued into the 2010s, such as pop art, altermodern, cynical realism, the Kitsch movement, post-contemporary, metamodernism, pseudorealism, remodernism, renewable energy sculpture, street art, Stuckism, Superflat, Superstroke, urban art, video game art and virtual art. In 2015, Excessivism emerged.

Fashion

See main article: 2010s in fashion.

Food

Gluten-free diets became popular. Fusion cuisine offered a new twist on many traditional food items. An interest in local and organic foods carried over from the mid to late 2000s as a part of green and sustainable living. There was an increase in the number of vegetarians and vegans. Finger foods such as hors d'oeuvres and tapas were applied to many desserts and comfort foods. Food presentation became more important as social media caused an increase in food photography and sharing. In the United States, soda sales dipped in favor of healthier options, such as sparkling water.[143] Energy drink sales experienced substantially higher growth than coffee.[144]

The 2010s also saw significant early stage developments in cultured meat, a form of cellular agriculture whereby animal cells are cultured in order to grow meat without the need to raise and slaughter animals. This technology also saw substantial investment from billionaire entrepreneurs such as Richard Branson.[145]

Theatre

In 2013, for the first time, the four nominees for the Best Musical Tony Award were all based on movies. 2016 was the first year in which all the musical acting awards were won by performers of color.

Award2010201120122013201420152016201720182019
Tony Award for Best MusicalMemphis[146] The Book of Mormon[147] Once[148] Kinky Boots[149] A Gentleman's Guide to Love and Murder[150] Fun Home[151] Hamilton[152] Dear Evan Hansen[153] The Band's Visit[154] Hadestown
Pulitzer Prize for DramaNext to Normal, by Tom Kitt and Brian Yorkey[155] Clybourne Park, by Bruce NorrisWater by the Spoonful, by Quiara Alegría HudesDisgraced, by Ayad AkhtarThe Flick, by Annie BakerBetween Riverside and Crazy, by Stephen Adly GuirgisHamilton, by Lin-Manuel MirandaSweat, by Lynn NottageCost of Living, by Martyna Majok

Sports

Notes and References

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  3. Web site: Studio Ghibli's 'The Secret World of Arrietty' Reminds Us of the Wonders of Hand-Drawn Animation – Story. dead. https://web.archive.org/web/20140429204754/http://www.metropulse.com/news/2012/feb/22/studio-ghiblis-secret-world-arrietty-reminds-us-wo/. 29 April 2014. 13 March 2015. METR.
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