| 2010 UK Music Video Awards | |
| Date: | 12 October 2010 |
| Location: | Leicester Square, London |
| Host: | Adam Buxton |
| Previous: | 2009 |
| Next: | 2011 |
The 2010 UK Music Video Awards were held on 12 October 2010 at the Odeon West End in Leicester Square, London to recognise the best in music videos and music film making from United Kingdom and worldwide.[1] [2] The nominations were announced on 20 September 2010.[3] American rock band OK Go won Video of the Year for "This Too Shall Pass (Rube Goldberg Machine vsn)" directed by James Frost, Synn Labs and OK Go.[4]
| Best Pop Video | Best Rock Video |
|---|---|
| Plan B - "Prayin' (Director: Daniel Wolfe)
| OK Go - "This Too Shall Pass (Rube Goldberg Machine vsn)" (Directors: James Frost, Synn Labs, OK Go)
|
| Best Indie/Alternative Video | Best Dance Video |
| Charlotte Gainsbourg ft. Beck - "Heaven Can Wait" (Director: Keith Schofield)
| Hot Chip - "I Feel Better" (Director: Peter Serafinowicz)
|
| Best Urban Video | Best International Video |
| Jay Z ft. Swizz Beatz - "On to the Next One" (Director: Sam Brown)
| Lady Gaga - "Bad Romance" (Director: Francis Lawrence)
|
| Best Budget/Independent Video – Rock, Indie, Alternative | Best Budget/Independent Video – Pop, Dance, Urban |
| SOUR - "Hibi No Neiro" (Directors: Masashi Kawamura, Hal Kirkland, Who-Fu (Magico&Masayoshi))
| Example - "Watch the Sun Come Up (Devil's Gun Zeitgeist Remix)" (Director: Ben Newman)
|
| Best Animation in a Video | Best Art Direction in a Video |
|---|---|
| Gorillaz - "On Melancholy Hill" (Animators: Jamie Hewlett & Pete Candeland)
| Plan B - "Prayin' (Art Director: Sam Tidman)
|
| Best Cinematography in a Video | Best Editing in a Video |
| Plan B - "Stay too Long" (DOP: Lol Crawley)
| Jay Z ft. Swizz Beatz - "On to the Next One" (Editor: Amanda James)
|
| Best Styling in a Video | Best Telecine in a Video |
| Plan B - "Stay too Long" (Stylist: Hannah Edwards)
| Biffy Clyro - "God and Satan" (TK: Simone Grattarola at Rushes)
|
| Best Visual Effects in a Video | Best Live Music Coverage |
| Audio Bullys - "Only Man" (VFX: Mathematic Studio)
| The Prodigy - "Take Me to the Hospital" (Director: Paul Dugdale)
|
| Innovation Award | Best Music Advertisement - Television or Online |
| Johnny Cash - "Ain't No Grave" (Director: Chris Milk) | Dizzee Rascal - "Tongue n' Cheek" (Director: Chris Boyle)
|
| Best Director | Best New Director |
|---|---|
| Daniel Wolfe | Ben Newman |
| Best Producer | Best Commissioner |
| Tim Francis | Ross Anderson |