The 2010 Seguros Bolívar Open Bogotá was a professional tennis tournament played on outdoor red clay courts. This was the sixth edition of the tournament which was part of the 2010 ATP Challenger Tour and the 2010 ITF Women's Circuit. It took place in Bogotá, Colombia between 12 July and 18 July 2010.
| Nationality | Player | Ranking* | Seeding | |
|---|---|---|---|---|
 Colombia | Santiago Giraldo | 56 | 1 | |
| Colombia | Alejandro Falla | 64 | 2 | |
 Brazil | Marcos Daniel | 100 | 3 | |
| Nicolás Massú | 101 | 4 | ||
| Brazil | João Souza | 129 | 5 | |
| Andre Begemann | 166 | 6 | ||
| Colombia | Carlos Salamanca | 167 | 7 | |
 Mexico | Santiago González | 169 | 8 |
The following players received wildcards into the singles main draw:
Robert Farah
Roberto Livi Eduardo StruvayThe following players received entry from the qualifying draw:
Júlio César Campozano
Guillermo Durán Iván Endara
Ty TrombettaSee main article: 2010 Seguros Bolívar Open Bogotá – Men's Singles. Robert Farah def. Carlos Salamanca, 6–3, 2–6, 7–6(3)
See main article: 2010 Seguros Bolívar Open Bogotá – Women's Singles. Paula Ormaechea def. Julia Cohen, 7–5, 6–1
See main article: 2010 Seguros Bolívar Open Bogotá – Men's Doubles. Juan Sebastián Cabal / Robert Farah def. 
Víctor Estrella / Alejandro González 7–6(6), 6–4
Andrea Gámiz / Paula Ormaechea def. Mailen Auroux / Karen Emilia Castiblanco Duarte, 5–7, 6–4, [10–8]