| Year: | 2010 |
| Conference: | Missouri Valley Conference |
| Division: | I |
| Gender: | Men's |
| Teams: | 10 |
| Arena: | Scottrade Center |
| City: | St. Louis, Missouri |
| Champions: | Northern Iowa |
| Titlecount: | 3rd |
| Coach: | Ben Jacobson |
| Coachcount: | 2nd |
| Mvp: | Kwadzo Ahelegbe |
| Mvpteam: | Northern Iowa |
| Television: | FSN Midwest, CBS |
Popularly referred to as "Arch Madness", the 2010 Missouri Valley Conference men's basketball tournament as part of the 2009–10 NCAA Division I men's basketball season was played in St. Louis, Missouri March 4–7, 2010. The tournament was won by the Northern Iowa Panthers, who will receive the Missouri Valley Conference's automatic bid to the 2010 NCAA Men's Division I Basketball Tournament.