2010 MTV Europe Music Awards explained

2010 MTV Europe Music Awards
Date:	7 November 2010
Location:	Caja Mágica, Madrid, Spain
Host:	Eva Longoria
Network:	MTV Networks International (Europe)
Most Awards:	Lady Gaga (3)
Most Nominations:	Lady Gaga and Katy Perry (5)
Previous:	2009
Next:	2011

The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria^[1] and Justin Bieber was the official MTV EMA 2010 digital host.^[2] Nominations were announced on 20 September.^[3] Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.^{[4] [5]}

Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá.^[6] Shakira opened the show with "Loca", featuring Dizzee Rascal, and the official song of the 2010 FIFA World Cup, "Waka Waka". Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.

Nominations

Winners are in bold text.

Best Song	Best Video
Lady Gaga — "Bad Romance" Eminem (featuring Rihanna) — "Love the Way You Lie" Katy Perry (featuring Snoop Dogg) — "California Gurls" Rihanna — "Rude Boy" Usher (featuring will.i.am) — "OMG"	Katy Perry (featuring Snoop Dogg) — "California Gurls" Eminem (featuring Rihanna) — "Love the Way You Lie" Lady Gaga (featuring Beyoncé) — "Telephone" Plan B — "Prayin'" Thirty Seconds to Mars — "Kings and Queens"
Best Female	Best Male
Lady Gaga Katy Perry Miley Cyrus Rihanna Shakira	Justin Bieber Eminem Enrique Iglesias Kanye West Usher
Best New Act	Best Pop
Kesha B.o.B Jason Derülo Justin Bieber Plan B	Lady Gaga Katy Perry Miley Cyrus Rihanna Usher
Best Rock	Best Alternative
Thirty Seconds to Mars Kings of Leon Linkin Park Muse Ozzy Osbourne	Paramore Arcade Fire Gorillaz The Gossip Vampire Weekend
Best Hip-Hop	Best Live Act
Eminem Kanye West Lil Wayne Snoop Dogg T.I.	Linkin Park Bon Jovi Kings of Leon Lady Gaga Muse
Best World Stage Performance	Best Push Act
Tokio Hotel Gorillaz Green Day Katy Perry Muse Thirty Seconds to Mars	Justin Bieber Alexandra Burke B.o.B Hurts Jason Derülo La Roux Mike Posner Professor Green Selena Gomez & the Scene The Drums
Best European Act
Marco Mengoni Afromental Dima Bilan Enrique Iglesias Inna
Global Icon
Bon Jovi
Free Your Mind
Shakira

Regional nominations

Winners are in bold text.

Best Adria Act	Best Czech & Slovak Act
Gramophonedzie Edo Maajka Gibonni Leeloojamais Negative	Charlie Straight Aneta Langerová Ewa Farna Marek Ztracený Rytmus
Best Danish Act	Best Dutch & Belgian Act
Rasmus Seebach Alphabeat Burhan G Medina Turboweekend	Caro Emerald Stromae The Opposites The Van Jets Waylon
Best Finnish Act	Best French Act
Stam1na Amorphis Chisu Fintelligens Jenni Vartiainen	Pony Pony Run Run Ben l'Oncle Soul David Guetta Phoenix Sexion D'Assaut^[7]
Best German Act	Best Greek Act
Sido Gentleman Jan Delay Unheilig Xavier Naidoo	Sakis Rouvas Μelisses Stavento^[8] Myron Stratis Vegas
Best Hungarian Act	Best Israeli Act
The KOLIN Hősök Kiscsillag Nemjuci Neo	Ivri Lider Infected Mushroom Hadag Nahash Karolina Sarit Hadad
Best Italian Act	Best Norwegian Act
Marco Mengoni Dari Malika Ayane Nina Zilli Sonohra	Karpe Diem Casiokids Lars Vaular Susanne Sundfør Tommy Tee
Best Polish Act	Best Portuguese Act
Afromental Agnieszka Chylińska Hey Mrozu Tede	Nu Soul Family Deolinda Diabo na Cruz Legendary Tiger Man Orelha Negra
Best Romanian Act	Best Russian Act
Inna Connect-R Dan Bălan Deepcentral Edward Maya and Vika Jigulina	Dima Bilan A-Studio Noize MC Serebro Timati
Best Spanish Act	Best Swedish Act
Enrique Iglesias La Mala Rodríguez Lori Meyers Najwa SFDK	Swedish House Mafia Kent Lazee Miike Snow Robyn
Best Swiss Act	Best Ukrainian Act
Greis Baschi Lunik Marc Sway Stefanie Heinzmann	Max Barskih Alyosha Antibodies Dio.filmy Kryhitka
Best UK & Ireland New Act	Best Arabian Act
Marina and the Diamonds Delphic Ellie Goulding Rox Tinie Tempah	Mohamed Hamaki Joseph Attieh Khaled Selim

Performances

Digital show

• Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream"
• Thirty Seconds to Mars — "Closer to the Edge"

Pre show

• Thirty Seconds to Mars (featuring Kanye West) — "Hurricane / Power"

Main show

• Shakira (featuring Dizzee Rascal) — "Loca" / "Waka Waka (This Time for Africa)"
• Kings of Leon — "Radioactive"
• Katy Perry — "Firework"
• Rihanna — "Only Girl (In the World)"
• Kid Rock — "Born Free"
• Linkin Park — "Waiting for the End"
• B.o.B (featuring Hayley Williams) — "Airplanes"
• Miley Cyrus — "Who Owns My Heart"
• Plan B — "She Said"
• Kesha — "Tik Tok"
• Bon Jovi — "What Do You Got?" / "You Give Love a Bad Name" / "It's My Life"

Appearances

• Tim Kash — Red carpet host
• Taylor Momsen — presented Best New Act
• DJ Pauly D and Snooki — presented Best Pop
• Johnny Knoxville — presented Best Alternative
• Kelly Brook and David Bisbal — presented Best Video
• Emily Osment — presented Best Male
• Slash — presented Best Live Act
• The Dudesons — presented Best Hip-Hop
• Alaska and Joaquín Reyes — presented Best Spanish Act
• Thirty Seconds to Mars — presented Free Your Mind
• Miley Cyrus — presented Best Rock
• Dizzee Rascal — presented Best Female
• The Jackass Cast — presented Best Song

Notable incidents

• During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"
• Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.

See also

• 2010 MTV Video Music Awards

External links

• MTV Europe Music Awards Official show site

Notes and References

1. Web site: Hollywood Actress and Global Style Icon Eva Longoria Is Our EMA host!. MTV Networks Europe. 2010-10-07. 2010-10-07. https://web.archive.org/web/20101011092323/http://ema.mtv.tv/news/2010-host-performers. 11 October 2010. dead.
2. Web site: Justin Bieber to Host MTV EMA 2010 on November 7. Artistdirect. 2010-10-15. 2010-10-16. https://web.archive.org/web/20101018221637/http://www.artistdirect.com/entertainment-news/article/justin-bieber-to-host-mtv-ema-2010-on-november-7/7681042. 18 October 2010 . live.
3. Web site: It's Ladies Night as Katy Perry and Lady Gaga Lead the Race With Five Nominations Each at the 2010 MTV EMAs. HPC in the Cloud. 2010-09-20. 2010-09-20. https://web.archive.org/web/20160131172829/http://markets.hpcinthecloud.com/taborcomm.hpcinthecloud/?Page=MediaViewer&GUID=14766525&Ticker=%24HPCCLOUD. 2016-01-31. dead.
4. Web site: We Announce Our First Two Performers: Katy Perry & Linkin Park!. MTV Networks Europe. 2010-09-20. 2010-09-21. https://web.archive.org/web/20101011101338/http://ema.mtv.tv/news/2010-performers-nominees. 11 October 2010. dead.
5. Web site: Comments - World goes Gaga - Sowetan LIVE . 2016-07-21 . https://web.archive.org/web/20160816223608/http://www.sowetanlive.co.za/entertainment/2010/11/04/world-goes-gaga?filter=all_comments . 2016-08-16 . dead .
6. Web site: Kanye West Storms 30 Seconds To Mars' EMA Performance. MTV News. MTV Networks. Mawuse. Ziegbe. 2010-11-07. 2010-11-07. https://web.archive.org/web/20101110023013/http://www.mtv.com/news/articles/1651696/20101107/30_seconds_to_mars.jhtml. 10 November 2010 . dead.
7. Web site: MTV retire Sexion d'Assaut de ses Europe Music Awards . Jeanmarcmorandini.com . fr . 8 October 2010 . 3 March 2016 . https://web.archive.org/web/20160303191834/http://www.jeanmarcmorandini.com/article-45001-mtv-retire-sexion-d-assaut-de-ses-europe-music-awards.html . live .
8. Web site: MTV EMA 2010 :: 07.11.2010 :: Madrid :: Stavento . 2010-09-20 . dead . https://web.archive.org/web/20100926105852/http://ema.mtvgreece.gr/artists/stavento . 2010-09-26 .