| Year Game Played: | 2010 |
| Game Name: | Beef 'O' Brady's Bowl |
| Subheader: | 3rd Beef 'O' Brady's Bowl |
| Football Season: | 2010 |
| Visitor Name Short: | Southern Miss |
| Visitor Nickname: | Golden Eagles |
| Visitor School: | Southern Mississippi |
| Home Name Short: | Louisville |
| Home Nickname: | Cardinals |
| Home School: | University of Louisville |
| Visitor Record: | 8–4 |
| Visitor Conference: | C-USA |
| Home Record: | 6–6 |
| Home Conference: | Big East |
| Visitor Coach: | Larry Fedora |
| Home Coach: | Charlie Strong |
| Visitor 1Q: | 14 |
| Visitor 2Q: | 7 |
| Visitor 3Q: | 0 |
| Visitor 4Q: | 7 |
| Home 1Q: | 0 |
| Home 2Q: | 21 |
| Home 3Q: | 0 |
| Home 4Q: | 10 |
| Date Game Played: | December 21 |
| Stadium: | Tropicana Field |
| City: | St. Petersburg, Florida |
| Mvp: | KR Jeremy Wright, Louisville |
| Odds: | Louisville by 2.5[1] |
| Referee: | Charles Lewis (Sun Belt) |
| Attendance: | 20,017 |
| Payout: | 1 million |
| Us Network: | ESPN |
| Us Announcers Link: | List of announcers of major college bowl games |
| Us Announcers: | Rece Davis, Lou Holtz, Mark May and Rob Stone |
| Ratings: | 2.0 / 2.99M |
| Different Previous: | 2009 |
The 2010 Beef 'O' Brady's Bowl was the third edition of the college football bowl game formerly known as the St. Petersburg Bowl. This was the first edition of the bowl named after the Beef O'Brady's restaurant franchise. It was played at Tropicana Field in St. Petersburg, Florida, on Tuesday, December 21, 2010 at 8 p.m. (ET). The game was telecast on ESPN and featured the Southern Miss Golden Eagles from Conference USA (C-USA) versus the Louisville Cardinals from the Big East Conference.
The two teams were not strangers to one another, having both played in the same conference, as Louisville was a member of C-USA from 1996 through 2004. Southern Miss entered the game with an 18–9–1 series lead. The teams had played each other in a non-conference matchup during the 2009 season, with Louisville winning at home, 25–23. This was the first time that the two schools had played each other in a bowl game.
See also: 2010 Southern Miss Golden Eagles football team.
The Golden Eagles went to their ninth straight bowl game, the league's second longest active bowl streak. This was their first bowl trip to Florida in 29 years since playing Missouri in the 1981 Tangerine Bowl in Orlando.[2] Although the 2010 season proved to be a successful one on the field for the Golden Eagles, the most memorable public event was when three players were shot after a fight at a club spilled outside to the parking lot. Linebacker Martez Smith suffered the most serious injury, and is paralyzed from the waist down. The Golden Eagles went 1–1 following the tragic events, winning over Houston but losing a shootout to Tulsa.
See also: 2010 Louisville Cardinals football team.
Under first year coach Charlie Strong the Cardinals returned to their first bowl game since the end of the 2006 season when they appeared in the Orange Bowl. Louisville entered the contest with a 6–6 record after defeating Rutgers to become bowl eligible. The Cardinals' defense ranked 12th in the nation in total defense during the regular season. Louisville had gone to eight bowl games in nine years but had been absent from bowl play for the three seasons immediately preceding 2010.
| Scoring Play | Score | ||
|---|---|---|---|
| 1st Quarter | |||
| USM – Austin Davis 32-yard pass to Quentin Pierce (Danny Hrapmann kick), 12:06 | USM 7–0 | ||
| USM – Desmond Johnson 62-yard run (Danny Hrapmann kick), 10:12 | USM 14–0 | ||
| 2nd Quarter | |||
| LOU – Justin Burke 11-yard pass to Cameron Graham (Chris Philpott kick), 11:21 | USM 14–7 | ||
| USM – Quentin Pierce 17-yard pass to Austin Davis (Danny Hrapmann kick), 9:15 | USM 21–7 | ||
| LOU – Justin Burke 10-yard pass to Josh Chichester (Chris Philpott kick), 4:24 | USM 21–14 | ||
| LOU – Bilal Powell 6-yard run (Chris Philpott kick), 1:18 | TIE 21–21 | ||
| 3rd Quarter | |||
| No scoring | TIE 21–21 | ||
| 4th Quarter | |||
| USM – Austin Davis 8-yard pass to Zeke Walters (Danny Hrapmann kick), 14:55 | USM 28–21 | ||
| LOU – Jeremy Wright 94 yard kickoff return (Chris Philpott kick), 14:40 | TIE 28–28 | ||
| LOU – Chris Philpott 36-yard field goal, 6:30 | LOU 31–28 | ||
| Statistics | Southern Miss | Louisville |
|---|---|---|
| First Downs | 24 | 15 |
| Total offense, plays – yards | 74-386 | 61-286 |
| Rushes-yards (net) | 41-159 | 29-110 |
| Passing yards (net) | 227 | 176 |
| Passes, Comp-Att-Int | 21-33-0 | 20-32-0 |
| Time of Possession | 28:47 | 31:13 |