The 2010 BNP Paribas Primrose Bordeaux was a professional tennis tournament played on outdoor red clay courts. It was part of the 2010 ATP Challenger Tour. It took place in Bordeaux, France between May 10 and May 16, 2010.
| Nationality | Player | Ranking* | Seeding | |
|---|---|---|---|---|
 France | Michaël Llodra | 56 | 1 | |
 Belgium | Olivier Rochus | 59 | 2 | |
| France | Florent Serra | 64 | 3 | |
 Uzbekistan | Denis Istomin | 81 | 4 | |
| France | Arnaud Clément | 83 | 5 | |
| Belgium | Xavier Malisse | 84 | 6 | |
| France | Richard Gasquet | 86 | 7 | |
 Slovakia | Karol Beck | 87 | 8 |
The following players received wildcards into the singles main draw:
Thierry Ascione David Guez Nicolas Mahut Laurent RochetteThe following players received entry from the qualifying draw:
The following player received special exempt into the main draw:
See main article: 2010 BNP Paribas Primrose Bordeaux – Singles. Richard Gasquet def. Michaël Llodra, 4–6, 6–1, 6–4
See main article: 2010 BNP Paribas Primrose Bordeaux – Doubles. Nicolas Mahut / Édouard Roger-Vasselin def. Karol Beck / 
Leoš Friedl, 5–7, 6–3, [10–7]
