| Election Name: | 2010 Auckland mayoral election |
| Type: | Presidential |
| Ongoing: | no |
| Next Election: | 2013 Auckland mayoral election |
| Next Year: | 2013 |
| Election Date: | 9 October 2010[1] |
| Registered: | 961,536 |
| Turnout: | 487,703 (50.1%)[2] |
| Candidate1: | Len Brown |
| Party1: | Independent politician |
| Popular Vote1: | 237,487 |
| Percentage1: | 49.2% |
| Candidate2: | John Banks |
| Party2: | Independent politician |
| Popular Vote2: | 171,542 |
| Percentage2: | 35.6% |
| Candidate3: | Colin Craig |
| Party3: | Independent politician |
| Popular Vote3: | 42,598 |
| Percentage3: | 8.8% |
| Mayor | |
| Before Election: | Position created |
| After Election: | Len Brown |
| Previous Year: | |
The 2010 Auckland mayoral election, was part of the 2010 New Zealand local elections. It was the first election of a mayor for the enlarged Auckland Council, informally known as the "super-city". The election was won by sitting mayor of Manukau City Len Brown with 48.7% votes, over sitting mayor of Auckland City John Banks with 35.17% and first-time candidate Colin Craig with 8.73%. The sitting mayor of North Shore City Andrew Williams polled fourth and actor/director Simon Prast fifth.
The election occurred on Saturday 9 October 2010, as per the Local Electoral Act 2001.[3] Like the majority of New Zealand mayoral elections, the election was held by postal voting using the first-past-the-post system. It was the largest election of the 2010 local elections, with some 961,536 eligible voters (32.5% of all registered voters nationally) able to vote in the election.[4] [5]
Several candidates announced their intentions to run for mayor of Auckland before official nominations opened.
Nominations opened on 23 July 2010, and closed at 12 noon NZST (UTC+12) on 20 August 2010. At the close of nominations, 23 candidates had put their name forward.
| Source | Date (published) | Banks | Brown | Williams | Lee | Tindall | Margin of error | |
|---|---|---|---|---|---|---|---|---|
| UMR - New Zealand Herald | April 2009 | 17% | 6% | 1% | ||||
| 23 July 2009 | 34% | 35% | 4.5% | |||||
| UMR - New Zealand Herald | November -December, 2009 | 31% | 42% | 4.5% | ||||
| Herald on Sunday/Buzz Channel | December, 2009 | 8.2% | 23.8% | 5.7% | 11.6% | |||
| Curia | February, 2010 | 42.5% | 38.1% | 1.3% | 4.8% | |||
| UMR - New Zealand Herald | 30 April and 12 May | 37% | 48.4% | 3.6% | ||||
| Digipoll - New Zealand Herald | (14 August 2010) | 28.7% | 29.6% | 3.9% | 3.5% | |||
| Digipoll - New Zealand Herald | (16 September 2010) | 27.8% | 29.8% | 1% | 3.5% |
Mike Lee and Stephen Tindall did not stand for mayor (though Lee stood as a councillor) but they were included in several opinion polls on a "what if" basis only. Because Len Brown is generally associated with Labour, and John Banks with National, some analysts remarked that the election was likely to involve more party politics than usual in Auckland.[12]
The two front-running candidates Brown and Banks were estimated to have spent around $1 million each on their campaigns, most from bigger donors. It was commented that the fact that Banks' advertising concentrated too much on the old Auckland City area, missing out other parts of the new council areas, and especially the south, may have played a role in his poorer than expected showing.[13]
a Relative to their percentage win in their respective cities in 2007.
b Based on 20 August 2010 close of roll figure of 961,536 enrolled electors.
For final results of the voting, see here.