| Competition: | Úrvalsdeild |
| Season: | 2010 |
| Dates: | 10 May – 25 September 2010 |
| Winners: | Breiðablik 1st title |
| Relegated: | Haukar Selfoss |
| Continentalcup1: | Champions League |
| Continentalcup1 Qualifiers: | Breiðablik |
| Continentalcup2: | Europa League |
| Continentalcup2 Qualifiers: | FH ÍBV KR Reykjavík |
| Biggest Home Win: | Breiðablik 5–0 Valur (4 August) |
| Biggest Away Win: | Haukar 0–5 Stjarnan (16 August) |
| Highest Scoring: | FH 5–3 Keflavík (19 September) |
| Longest Wins: | 6 games by 2 teams FH (22 August–25 September) KR (25 July–26 August) |
| Longest Unbeaten: | KR (8 games) (4 July–26 August) |
| Longest Winless: | Haukar (16 games) (11 May–16 August) |
| Longest Losses: | 6 games by 2 teams Grindavík (11 May–6 June) Selfoss (31 May–5 July) |
| Average Attendance: | 1205 |
| Matches: | 132 |
| Total Goals: | 436 |
| League Topscorer: | 14 goals: Atli Viðar Björnsson Alfreð Finnbogason Gilles Mbang Ondo |
| Prevseason: | 2009 |
| Nextseason: | 2011 |
The 2010 season of Úrvalsdeild was the 99th season of top-tier football in Iceland. It was also known as Pepsideild for sponsoring reasons. It began on 10 May 2010 and ended on 25 September 2010. Breiðablik won their first title, winning the championship on goal difference. Newly promoted sides Haukar and Selfoss were relegated to 1. deild.
Each team play every opponent once home and away for a total of 22 matches.
| Rank | Player | Club | Goals |
|---|---|---|---|
| 1 |  Atli Viðar Björnsson | FH | 14 |
| Alfreð Finnbogason | Breiðablik | ||
 Gilles Mbang Ondo | Grindavík | ||
| 4 | Halldór Orri Björnsson | Stjarnan | 13 |
| 5 | Kristinn Steindórsson | Breiðablik | 12 |
| 6 | Guðjón Baldvinsson | KR | 10 |
| 7 | Tryggvi Guðmundsson | ÍBV | 9 |
| Jóhann Þórhallsson | Fylkir | ||
| 9 | Ívar Björnsson | Fram | 8 |
| Kjartan Henry Finnbogason | KR | ||
| Arnar Gunnlaugsson | Haukar | ||
| Albert Brynjar Ingason | Fylkir | ||
| Almarr Ormarsson | Fram |
Source ksi.is
As chosen by Úrvalsdeild players in 2010.[1]