| Winners: | Ajax (30th title) |
| Relegated: | Willem II |
| Continentalcup1: | Champions League |
| Continentalcup1 Qualifiers: | Ajax Twente |
| Continentalcup2: | Europa League |
| Continentalcup2 Qualifiers: | PSV AZ ADO Den Haag |
| Competition: | Eredivisie |
| Season: | 2010–11 |
| Biggest Home Win: | PSV 10–0 Feyenoord |
| Biggest Away Win: | De Graafschap 0–5 Ajax |
| Highest Scoring: | PSV 10–0 Feyenoord |
| Matches: | 306 |
| Total Goals: | 987 |
| Longest Wins: | 6 games Ajax |
| Longest Unbeaten: | 13 games Twente |
| Longest Winless: | 19 games Willem II |
| Longest Losses: | 7 games Willem II |
| Attendance: | 5,639,460[1] |
| Average Attendance: | 19,116 |
| League Topscorer: | Björn Vleminckx (23 goals) |
| Prevseason: | 2009–10 |
| Nextseason: | 2011–12 |
The 2010–11 Eredivisie is the 55th season of Eredivisie since its establishment in 1955. It began on 6 August 2010 with the first matches of the season and ended on 29 May 2011 with the last matches of the European competition and relegation playoffs. FC Twente were the reigning champions, having won their first Dutch championship the previous season. A total of 18 teams took part in the league.Ajax won their 30th title after beating FC Twente 3–1 on 15 May 2011.[2] [3]
RKC Waalwijk were directly relegated to the 2010–11 Eerste Divisie at the end of last season after finishing the season at the bottom of the table, ending one season at the highest division of Dutch football. They were replaced by 2009–10 Eerste Divisie champions De Graafschap, who return to the Eredivisie after one season.
Sparta Rotterdam were also relegated at the end of the promotion/relegation playoff tournament, as they lost their two-legged play-off against city rivals SBV Excelsior on away goals. Sparta hence completed a 5-year stint in the league, while Excelsior played for the first time at the top level in 2 years. In contrast, Willem II retained their Eredivisie spot after beating Go Ahead Eagles after extra time of the return leg.
| Team | Outgoing head coach | Manner of departure | Date of vacancy | Position in table | Incoming head coach | Date of appointment | Position in table | |
|---|---|---|---|---|---|---|---|---|
| FC Groningen |  Ron Jans[4] | End of contract | Pre-season | Pieter Huistra[5] | Pre-season | |||
| SC Heerenveen | Jan Everse | End of contract | Pre-season | Ron Jans[6] | Pre-season | |||
| AZ | Dick Advocaat | Signed by Russia | Pre-season | Gertjan Verbeek[7] | Pre-season | |||
| Heracles Almelo | Gertjan Verbeek | Signed by AZ | Pre-season | Peter Bosz[8] | Pre-season | |||
| FC Twente | Steve McClaren[9] | Signed by VfL Wolfsburg | Pre-season |  Michel Preud'homme[10] | Pre-season | |||
| ADO Den Haag | Maurice Steijn | End of caretaker spell | Pre-season | John van den Brom[11] | Pre-season | |||
| Willem II | Theo de Jong | End of caretaker spell | Pre-season | Gert Heerkes[12] | Pre-season | |||
| NAC Breda | Robert Maaskant | Signed by Wisła Kraków | 17 | John Karelse, Gert Aandewiel, Arno van Zwam | 13 | |||
| Vitesse Arnhem | Theo Bos | Sacked | 16 |  Albert Ferrer[13] | 15 | |||
| Ajax | Martin Jol | Resigned | 4 | Frank de Boer[14] | 1 | |||
| VVV-Venlo | Jan van Dijk[15] | Sacked | 17 | Willy Boessen[16] | 17 | |||
| Willem II | Gert Heerkes | Contract disbanded | 18 | John Feskens[17] | 18 |
The teams placed fifth through eighth compete in a play-off tournament for one spot in the second qualifying round of the 2011–12 UEFA Europa League.
Excelsior and VVV-Venlo joined the Eerste Divisie-teams for the playoffs, after finishing 16th and 17th in the Eredivisie.
VVV-Venlo and Excelsior will play in 2011–12 Eredivisie.
Source: Eredivisie (official site) , Soccerway, ESPN Soccernet
| Pos. | Player | Club | Goals |
|---|---|---|---|
| 1 | NEC | 23 | |
| 2 | ADO | 21 | |
| 3 | Mads Junker | Roda JC | 20 |
| 4 | Tim Matavž | Groningen | 16 |
| PSV | 16 | ||
| 6 |  Kolbeinn Sigþórsson | AZ | 15 |
| Luc Castaignos | Feyenoord | 15 | |
 Everton | Heracles | 15 | |
 Ola Toivonen | PSV | 15 | |
| Ricky van Wolfswinkel | Utrecht | 15 |