2007 ASTRA Awards explained
The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney.
Four new awards was added to the Marketing and Promotions category this year:[1]
- Most Outstanding Creative Campaign
- Most Creative Off-air Promotion (For a Program, Series or Event)
- Most Outstanding Program Promotion Campaign
- Most Creative Use of Technology for a Consumer Application
Performers at the awards included Australian acts, Evermore, Sneaky Sound System, and Juke Kartel.
Marketing and Promotions
- Most Outstanding Consumer Campaign – Subscription Sales
Winner:
The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel Nominated:
Reaching Mums with Kids and Twenty- Somethings - Austar
Foxtel 'Nothing' Campaign - Foxtel
Pricing and Packaging Campaign - Foxtel
The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
- Most Outstanding Consumer Campaign – Subscriber Retention
Winner:
Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
Nominated:
New Repackage Austar Digital - Austar
Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
- Most Outstanding Creative Marketing Campaign
Winner:
UNKNOWN
Nominated:
Seven Deadly Sins - World Movies Foxtel iQ 'FREEZE' Campaign - Foxtel
- Gotta Love Your League - Fox Sports Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign
Winner:
Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
Nominated:
Sony Dedicated Advertiser Location - Multi Channel Network/Starcom
Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store
SEEK Make Luck Happen Promotion - The Weather Channel
- Most Creative On-Air Program Promotion
Winner:
Budgie Nation - MTV
Nominated:
Image Spot - FOX Classics
An Aussie Goes Barmy - FOX8
Budgie Nation - MTV
Project Runway - Arena
2006 French Open - Fox Sports
- Most Creative Off-Air Program Promotion
Winner:
"It's Gonna Be Big" Campaign - FOX8
Nominated:
Great BBQ Challenge - LifeStyle Food
"It's Gonna Be Big" Campaign - FOX8
The Sci-Fi Channel Launch - Sci Fi
Stupid Stupid Man - TV1
- Most Outstanding Program Promotion Campaign
Winner:
Entourage – Arena Nominated:
"It's Gonna Be Big" Campaign - FOX8
High School Musical - Disney Channel
Budgie Nation - MTV
Channel [V]
ARIA Awards - Channel [V]
Entourage – Arena
- Most Creative Use of Technology (for a consumer application)
Winner:
High School Musical Dance Off – Disney Channel Nominated:
Eeeaster Frasier Interactive Marathon - TV1
High School Musical Dance Off - Disney Channel
Sky News
Anytime, Anywhere - Sky News
Supernova - UK.TVTalent
- Favourite International Personality or Actor (public vote)
Winner
Paul Snr. and Paul Jnr. Teutul (American Chopper) – Discovery Channel
- Favourite Male Personality (public vote)
Winner
Steve Irwin – Animal Planet
- Favourite Female Personality (public vote)
Winner
Antonia Kidman – W. Channel
- Most Outstanding Performance by an Actor – Male
Winner
Dan Wyllie (Love My Way) – W. Channel
- Most Outstanding Performance by an Actor – Female
Winner
Asher Keddie (Love My Way) – W. Channel
- Most Outstanding Performance by a Presenter
Winner
David Speers (Agenda) – Sky NewsHall of Fame: Channel of The Year
- Hall of Fame - Channel of The Year
Winner:
Nickelodeon
Nominated:
FOX 8
Sky News
Nickelodeon
Fox SportsExternal links
- ASTRA Awards - Official Website
- ASTRA - Australian Subscription Television and Radio Association
Notes and References
- Web site: Archived copy . 2007-05-07 . https://web.archive.org/web/20070901230344/http://www.astraawards.com/_uploads/documents/2007%20Media/AstraAwardsCFE10Jan07.pdf . 2007-09-01 . dead .