| Venue: | BEC-Tero Hall |
| Location: | Bangkok |
| Country: | Thailand |
| Organisation: | 110 Sports Management Group |
| Format: | Non-ranking event |
| Highest Break: | John Higgins (103) |
| Winner: |  Marco Fu |
| Runner Up: | John Higgins |
| Score: | 5–1 |
The 2004 World Champions v Asia Stars Challenge was an invitational professional non-ranking snooker tournament that ran for one year.
This was, in effect, the same event as the Euro-Asia Masters Challenge which ran a season earlier but under a different name. This time, the field consisted of four world champions: Stephen Hendry, John Higgins, Ken Doherty and Mark Williams plus James Wattana, Ding Junhui, Marco Fu and up and coming Thai player, Atthasit Mahitthi. The format was the same with the players split into two round robin groups with the top two from each progressing to the semi-finals.[1]
Group A
| width=20 | POS | width=165 | Player | width=20 | MP | width=20 | MW | width=20 | ML | width=20 | FW | width=20 | FL | width=20 | FD | width=20 | PTS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Ding Junhui | 3 | 2 | 1 | 8 | 6 | +2 | 8 | |||||||||
| 2 | John Higgins | 3 | 2 | 1 | 7 | 6 | +1 | 7* | |||||||||
| 3 |  James Wattana | 3 | 2 | 1 | 7 | 6 | +1 | 7 | |||||||||
| 4 | Mark Williams | 3 | 0 | 3 | 5 | 9 | −4 | 5 |
* John Higgins finished in the playoffs ahead of James Wattana due to winning their head to head match 3–1
Group B
| width=20 | POS | width=165 | Player | width=20 | MP | width=20 | MW | width=20 | ML | width=20 | FW | width=20 | FL | width=20 | FD | width=20 | PTS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Atthasit Mahitthi | 3 | 3 | 0 | 9 | 1 | +8 | 9 | |||||||||
| 2 | Marco Fu | 3 | 2 | 1 | 6 | 5 | +1 | 6 | |||||||||
| 3 | Stephen Hendry | 3 | 1 | 2 | 3 | 6 | −3 | 3 | |||||||||
| 4 |  Ken Doherty | 3 | 0 | 3 | 3 | 9 | −6 | 0 |