| Election Name: | 1986 Pennsylvania gubernatorial election |
| Country: | Pennsylvania |
| Type: | presidential |
| Ongoing: | no |
| Previous Election: | 1982 Pennsylvania gubernatorial election |
| Previous Year: | 1982 |
| Next Election: | 1990 Pennsylvania gubernatorial election |
| Next Year: | 1990 |
| Image1: | File:Bob Casey 1986.jpg |
| Nominee1: | Bob Casey |
| Running Mate1: | Mark Singel |
| Party1: | Democratic Party (United States) |
| Popular Vote1: | 1,717,484 |
| Percentage1: | 50.7% |
| Nominee2: | Bill Scranton III |
| Running Mate2: | Mike Fisher |
| Party2: | Republican Party (United States) |
| Popular Vote2: | 1,638,268 |
| Percentage2: | 48.4% |
| Map Size: | 250px |
| Governor | |
| Before Election: | Dick Thornburgh |
| Before Party: | Republican Party (United States) |
| After Election: | Robert P. Casey |
| After Party: | Democratic Party (United States) |
The 1986 Pennsylvania gubernatorial election was held on November 4, 1986. Democrat Bob Casey narrowly defeated Republican Bill Scranton III, in a race that featured two very high-profile candidates. As of 2022, this is the most recent Pennsylvania gubernatorial race to have a margin within five points for either party.
Lt. Governor Bill Scranton III ran unopposed for the Republican nomination.
The affable Casey had a reformist but conservative track record that made him popular in rural areas and unionized towns, while Rendell had a strong urban base. Rendell would later be elected Governor in 2002.
After being defeated in the Democratic primary for governor on three prior occasions, Casey finally won his party's nod.
Casey, a moderate with strong labor ties and anti-abortion viewpoints informed by his Catholicism, was often to the right of his Republican opponent on social issues; Scranton, whose father was a leading moderate, was pro-choice and attempted to connect with the fiscally conservative but socially progressive suburban voter.[1]
The race featured back-and-forth polling in the months preceding the election, with the public demonstrating generally positive views toward both figures, but growing weary of their negative campaigning that dominated the contest. Late in the campaign, then-unknown political consultant James Carville commissioned what became known as "the guru ad" for Casey. Aired mainly in rural areas, the ad emphasized Scranton's wealthy family background, use of recreational drugs as a college student, and open practice of and advocacy for transcendental meditation (with the image of the Maharishi Mahesh Yogi accompanied by "Indian"-sounding music); as a result, Casey appeared as the more socially conservative and less corrupt candidate, which helped him to a strong performance for a Democrat in traditionally Republican areas of Central Pennsylvania.[2]