| Tourney Name: | European Cup Winners' Cup |
| Year: | 1973–74 |
| Champion Other: | Magdeburg |
| Count: | 1 |
| Second Other: |  Milan |
| Prevseason: | 1972–73 |
| Nextseason: | 1974–75 |
The 1973–74 European Cup Winners' Cup football club tournament was won by Magdeburg in a final victory against defending champions Milan. It was the first–and only–win for an East German side in a European tournament.
Albania refused to play.|}
Sunderland won 3-0 on aggregate.
Sporting CP won 2-1 on aggregate.
3-3 on aggregate, Zürich won on away goals.
Malmö won 11-0 on aggregate.
Magdeburg won 2-0 on aggregate.
Baník Ostrava won 3-1 on aggregate.
Beroe Stara Zagora won 11-1 on aggregate.
Athletic Bilbao won 2-0 on aggregate.
AC Milan won 4-1 on aggregate.
Rapid Wien won 2-1 on aggregate.
Lyon won 2-0 on aggregate.
PAOK won 2-1 on aggregate.
SK Brann won 9-0 on aggregate.
Glentoran won 4-2 on aggregate.
Borussia Mönchengladbach won 16-1 on aggregate.
Rangers won 6-0 on aggregate.
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Sporting CP won 3-2 on aggregate.
1-1 on aggregate, Zürich won on away goals.
Magdeburg won 3-2 on aggregate.
Beroe Stara Zagora won 3-1 on aggregate.
AC Milan won 2-0 on aggregate.
PAOK won 7-3 on aggregate.
Glentoran won 4-2 on aggregate.
Borussia Mönchengladbach won 5-3 on aggregate.
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Sporting CP won 4-1 on aggregate.
Magdeburg won 3-1 on aggregate.
Milan won 5-2 on aggregate.
Borussia Mönchengladbach won 7-0 on aggregate.
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Magdeburg won 3-2 on aggregate.----Milan won 2-1 on aggregate.
See main article: 1974 European Cup Winners' Cup Final.