1970 Pennsylvania gubernatorial election explained

Election Name:1970 Pennsylvania gubernatorial election
Country:Pennsylvania
Type:presidential
Ongoing:no
Previous Election:1966 Pennsylvania gubernatorial election
Previous Year:1966
Next Election:1974 Pennsylvania gubernatorial election
Next Year:1974
Image1:File:Milton Shapp (1976).png
Nominee1:Milton Shapp
Running Mate1:Ernie Kline
Party1:Democratic Party (United States)
Popular Vote1:2,043,029
Percentage1:55.2%
Nominee2:Ray Broderick
Running Mate2:Ralph Scalera
Party2:Republican Party (United States)
Popular Vote2:1,542,854
Percentage2:41.7%
Map Size:260px
Governor
Before Election:Raymond Shafer
Before Party:Republican Party (United States)
After Election:Milton Shapp
After Party:Democratic Party (United States)

The 1970 Pennsylvania gubernatorial election was held on November 3. Democrat Milton Shapp challenged incumbent Republican Lieutenant Governor Ray Broderick.

Republican primary

Lieutenant Governor Ray Broderick was unopposed for the Republican nomination.

Democratic primary

Candidates

Campaign

The Democratic campaign was a bruising rematch between 1966 nominee Milton Shapp and Auditor General Bob Casey. As in the prior election, Shapp and Casey proved to be disparate personalities. The liberal and business-oriented Shapp ran an aggressive campaign into which he injected much of his own funding, while the affable Casey ran a relatively conservative campaign and appealed to labor and rural voters.

Results

General election

Candidates

Campaign

Although Pennsylvania's Democratic establishment had not been keen on Shapp during his first run for the executive office, the support of Lieutenant Gubernatorial nominee Ernie Kline, a power broker within the party, caused support to much better coalesce behind Shapp than it had in 1966. Shapp, who was Jewish, also dealt with a lower degree of anti-Semitism during this campaign, as moderate voters were put off by the hateful messages that had been transmitted during the prior election cycle. Broderick's campaign faced an uphill battle, as he was forced to deal with the unpopularity of his boss, Governor Ray Shafer. Furthermore, Broderick was portrayed as unrealistic in his promises, as he asserted that he would not raise taxes, despite a massive state deficit. Broderick attempted to present himself as an ally of Richard Nixon and ran on a corresponding law-and-order platform; however, his tough stances often backfired, such as when outrage ensued over a Republican cartoon that depicted Shapp's liberal view as equivalent to the Viet Cong.[7]

Results

Shapp won victory by a huge margin. His liberalism and local base allowed him to nearly win the suburbs of Philadelphia, a GOP stronghold at the time. Furthermore, he not only performed well in conservative Central Pennsylvania, but even defeated Broderick by a considerable margin in those locales.[7]

Pennsylvania gubernatorial election, 1970[8] [9]
PartyCandidateRunning mateVotesPercentage
DemocraticMilton ShappErnie Kline 2,043,029 55.21%
RepublicanRay BroderickRalph Scalera1,542,85441.69%
ConstitutionalA.J. Watson Joe Brewer83,4062.25%
American IndependentFrancis McGeeverConrad Moore21,6470.58%
Socialist WorkersGeorge TaylorPaul Barnes3,588<0.01%

Notes and References

  1. Web site: Our Campaigns - Candidate - Robert P. Casey Sr.
  2. Web site: Our Campaigns - Candidate - Harvey F. Johnston.
  3. Web site: Our Campaigns - Candidate - Edward P. Lavelle.
  4. Web site: Our Campaigns - Candidate - Samuel G. Neff.
  5. Web site: Our Campaigns - Candidate - Milton J. Shapp.
  6. Web site: Our Campaigns - Candidate - Walter J. Tray.
  7. Book: Kennedy, John J.. Pennsylvania Elections: Statewide Contests From 1950-2004. 2006. University Press of America. 9780761832799.
  8. The Pennsylvania Manual, p. 626.
  9. The Pennsylvania Manual, p. 625.