| Team: | Dallas Cowboys |
| Year: | 1968 |
| Record: | 12–2 |
| Division Place: | 1st NFL Capitol |
| Coach: | Tom Landry |
| General Manager: | Tex Schramm |
| Owner: | Clint Murchison, Jr. |
| Stadium: | Cotton Bowl |
| Playoffs: | Lost Eastern Conference Championship Game (at Browns) 20–31 Won NFL Playoff Bowl (vs. Vikings) 17–13 |
| Shortnavlink: | Cowboys seasons |
The Dallas Cowboys season was their ninth in the National Football League (NFL) and won the Capitol division by five games with a 12–2 record (tied with 1977 for the best record in the Landry era). In the first round of the playoffs, Dallas met the Cleveland Browns (10–4) in the Eastern Conference title game, held at Municipal Stadium in Cleveland. In this era, the host sites were rotated, home field advantage was not adopted for the playoffs until . Dallas had won the regular season game 28–7 in September, and had routed the Browns 52–14 in the previous year's playoffs, but both were played at the Cotton Bowl.
The Browns upset the favored Cowboys 31–20,[1] [2] [3] sending Dallas to the third place Playoff Bowl at the Orange Bowl in Miami,[4] where they rallied to defeat the Minnesota Vikings, 17–13.[5] [6]
The team averaged 30.8 points per game during the regular season, and holds the record for most points scored through the first three games of a season.[7]
See main article: article.
| Week | Date | Opponent | Result | Record | Game Site | Attendance | Recap | |
|---|---|---|---|---|---|---|---|---|
| 1 | September 15 | Detroit Lions | W 59–13 | 1–0 | Cotton Bowl | 61,382 | Recap | |
| 2 | September 22 | Cleveland Browns | W 28–7 | 2–0 | Cotton Bowl | 68,733 | Recap | |
| 3 | September 29 | at Philadelphia Eagles | W 45–13 | 3–0 | Franklin Field | 60,858 | Recap | |
| 4 | October 6 | at St. Louis Cardinals | W 27–10 | 4–0 | Busch Memorial Stadium | 48,296 | Recap | |
| 5 | October 13 | Philadelphia Eagles | W 34–14 | 5–0 | Cotton Bowl | 72,083 | Recap | |
| 6 | October 20 | at Minnesota Vikings | W 20–7 | 6–0 | Metropolitan Stadium | 47,644 | Recap | |
| 7 | Green Bay Packers | L 17–28 | 6–1 | Cotton Bowl | 74,604 | Recap | ||
| 8 | November 3 | at New Orleans Saints | W 17–3 | 7–1 | Tulane Stadium | 84,728 | Recap | |
| 9 | November 10 | New York Giants | L 21–27 | 7–2 | Cotton Bowl | 72,163 | Recap | |
| 10 | November 17 | at Washington Redskins | W 44–24 | 8–2 | D.C. Stadium | 50,816 | Recap | |
| 11 | November 24 | at Chicago Bears | W 34–3 | 9–2 | Wrigley Field | 46,667 | Recap | |
| 12 | November 28 | Washington Redskins | W 29–20 | 10–2 | Cotton Bowl | 66,076 | Recap | |
| 13 | December 8 | Pittsburgh Steelers | W 28–7 | 11–2 | Cotton Bowl | 55,069 | Recap | |
| 14 | December 15 | at New York Giants | W 28–10 | 12–2 | Yankee Stadium | 62,617 | Recap | |
| Note: Intra-division opponents are in bold text. | ||||||||
See main article: article and 1968 NFL playoffs.
| Round | Date | Opponent | Result | Game Site | Attendance | Recap | |
|---|---|---|---|---|---|---|---|
| Eastern Conference | at Cleveland Browns | L 20–31 | Cleveland Stadium | 81,497 | Recap | ||
| Playoff Bowl | January 5, 1969 | vs Minnesota Vikings | W 17–13 | Orange Bowl | 22,961 |