1964–65 United States network television schedule explained

The following is the 1964–65 network television schedule for the three major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1964 through August 1965. The schedule is followed by a list per network of returning series, new series, and series cancel after the 1963–64 season.

This is the first full season in which NBC broadcast more than 50% of its schedule in color, a fact which the network emphasized during its September 19–25 premiere week.[1]

CBS and ABC, still mostly in black and white, continued rolling out rural sitcoms; in fall 1964, the networks added Gomer Pyle, U.S.M.C. (CBS) and No Time For Sergeants (ABC) to their respective schedules. According to television historians Castleman and Podrazik (1982), critics objected to CBS's rural sitcom-heavy schedule, particularly the Gomer Pyle character, but the "high ratings earned by the silly gimmicks and simpleton heroes would assure rural sitcoms spots in the network schedules for years".[1]

Castleman and Podrazik also point out the large number of "escapist" programs which debuted during the fall of 1964: Gilligan's Island (CBS), Bewitched (ABC), My Living Doll (CBS), The Addams Family (ABC) and The Munsters (CBS). Only NBC avoided the escapist trend during the season,[1] with the exception of The Man From U.N.C.L.E..

All times are Eastern and Pacific. Premieres are highlighted in bold while endings are highlighted in italics.

Each of the 30 highest-rated shows is listed with its rank and rating as determined by Nielsen Media Research.[2]

Yellow indicates the programs in the top 10 for the season.

Cyan indicates the programs in the top 20 for the season.

Magenta indicates the programs in the top 30 for the season.

Sunday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCLocalWagon TrainBroadsideThe ABC Sunday Night Movie (Periodically in COLOR)
CBSFallLassie (17/25.1)My Favorite Martian (24/23.7)The Ed Sullivan Show (15/25.2)
(Tied with Petticoat Junction)
My Living DollThe Joey Bishop ShowCandid CameraWhat's My Line?
WinterFor the People
SummerThe Twilight Zone (repeats)
NBCFallProfiles in Courage (began at 6:30)Walt Disney's Wonderful World of Color (11/25.7) (In COLOR)The Bill Dana ShowBonanza (1/36.3) (In COLOR)The Rogues
WinterBranded (14/25.3)
SummerBuckskin (repeats)
Notes: Mister Ed aired on CBS from 6:30 to 7:00 p.m. until January 1965, when World War One took over the time period.

On NBC, some episodes of Branded aired in color. Buckskin, which aired on NBC in July and August 1965, consisted of reruns of the 1958–1959 series.

On CBS, Bill & Martha was originally supposed to have aired 9:30 p.m., but it was replaced by The Joey Bishop Show before it ever began.[3] [4]

Monday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallVoyage to the Bottom of the SeaNo Time for SergeantsWendy and MeThe Bing Crosby ShowBen Casey
SummerThe Farmer's Daughter
CBSFallTo Tell the TruthI've Got a Secret (26/23.0)The Andy Griffith Show (4/28.3)The Lucy Show (8/26.6)Many Happy ReturnsSlattery's People
WinterCBS Reports / CBS News Specials
SpringThe Danny Thomas Show
SummerSummer PlayhouseGlynis (repeats)
NBCFall90 Bristol Court (consisting of 3 half-hour sitcoms):
Karen (7:30-8:00); Harris Against the World (8:00-8:30); and Tom, Dick, and Mary (8:30-9:00)
The Andy Williams Show (In COLOR) / The Jonathan Winters ShowThe Alfred Hitchcock Hour
WinterKarenThe Man From U.N.C.L.E.

Tuesday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCCombat! (10/26.1)McHale's Navy (29/22.3)The TycoonPeyton Place (20/24.6)The Fugitive (5/27.9)
CBSFallLocalWorld War OneThe Red Skelton Hour (6/27.4)Petticoat Junction (15/25.2)
(Tied with The Ed Sullivan Show)
The Doctors and the Nurses
WinterThe Joey Bishop Show
SummerHollywood Talent Scouts
NBCFallMr. NovakThe Man from U.N.C.L.E.That Was The Week That Was (In COLOR)The Bell Telephone Hour (In COLOR)
WinterHullabaloo (In COLOR)
SummerMoment of FearCloak of MysteryHullabaloo (In COLOR)

Wednesday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallThe Adventures of Ozzie and HarrietThe Patty Duke Show (28/22.4)Shindig!MickeyBurke's LawABC Scope
WinterShindig!
CBSFallCBS Reports / CBS News SpecialsThe Beverly Hillbillies (12/25.6)The Dick Van Dyke Show (7/27.1)The Cara Williams ShowThe Danny Kaye Show
Follow-upMister EdMy Living Doll
SummerOur Private WorldThe Lucy-Desi Comedy Hour (repeats)
NBCThe Virginian (22/24.0) (In COLOR)NBC Wednesday Night at the Movies (Sporadically in COLOR)

Thursday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallThe Flintstones (In COLOR)The Donna Reed ShowMy Three Sons (13/25.5)Bewitched (2/31.0)Peyton Place (9/26.4)The Jimmy Dean Show
DecemberJonny Quest (In COLOR)
CBSFallThe Munsters (18/24.7)
(Tied with Gilligan's Island)
Perry MasonPasswordThe Baileys of BalboaThe Defenders
SummerThe Celebrity Game
NBCDaniel BooneDr. KildareHazel (In COLOR)Kraft Suspense Theatre (In COLOR) / Perry Como's Kraft Music Hall (once a month)

Friday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallJonny Quest (In COLOR)The Farmer's DaughterThe Addams Family (23/23.9)Valentine's Day12 O'Clock HighLocal
DecemberThe Flintstones (In COLOR)
WinterF.D.R.12 O'Clock High
SummerF.D.R.Peyton Place
CBSFallRawhideThe EntertainersGomer Pyle, U.S.M.C. (3/30.7)The Reporter
WinterOn Broadway TonightSlattery's People
SpringThe Great Adventure (repeats)
SummerThe Cara Williams ShowOur Private WorldVacation Playhouse
NBCInternational ShowtimeBob Hope Presents the Chrysler Theatre (In COLOR) / Chrysler Presents a Bob Hope Special (once monthly; most Bob Hope specials were in black-and-white)The Jack Benny ProgramThe Jack Paar Program (In COLOR)
Note: On CBS, Vacation Playhouse was an anthology series made up entirely of unsold television pilots.

Saturday

Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallThe Outer LimitsThe Lawrence Welk Show (30/22.0)The Hollywood PalaceLocal
WinterThe King Family Show
CBSFallThe Jackie Gleason Show (21/24.4)Gilligan's Island (18/24.7)
(Tied with The Munsters)
Mr. BroadwayGunsmoke (27/22.6)
WinterThe Entertainers
SpringSecret Agent
SummerFanfare
NBCFallFlipper (25/23.4) (In COLOR)The Famous Adventures of Mr. Magoo (In COLOR)Kentucky JonesNBC Saturday Night at the Movies (In COLOR)
WinterKentucky JonesThe Famous Adventures of Mr. Magoo (In COLOR)

By network

ABC

Returning Series

New Series

Not returning from 1963–64:

CBS

Returning Series

New Series

Not returning from 1963–64:

NBC

Returning Series

New Series

Not returning from 1963–64:

Note: The * indicates that the program was introduced in midseason.

References

Notes and References

  1. Book: Castleman, Harry. Walter J. Podrazik. Watching TV: Four Decades of American Television. McGraw-Hill. 1982. New York. 171–179. 0-07-010269-4.
  2. Highest-rated series is based on the annual top-rated programs list compiled by Nielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine. .
  3. News: April 20, 1964 . What's to be new next fall on network TV . 28 . . November 8, 2023.
  4. News: May 11, 1964 . $1 million a night on the table . 60 . . November 8, 2023.