The 1963–64 daytime network television schedule for the three major English-language commercial broadcast networks in the United States covers the weekday daytime hours from September 1963 to August 1964.
Talk shows are highlighted in
yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.| Network | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | width=13% bgcolor=#C0C0C0 | 5:00 pm | width=14% bgcolor=#C0C0C0 | 5:30 pm | width=13% bgcolor=#C0C0C0 | 6:00 pm | width=14% bgcolor=#C0C0C0 | 6:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | Fall | local | The Price Is Right | Seven Keys | The Tennessee Ernie Ford Show | Father Knows Best | General Hospital | local | 2:30 pm: Day in Court2:55 pm: News with the Woman's Touch | Queen for a Day | Who Do You Trust? | Major Adams, Trailmaster | bgcolor=white colspan=2 rowspan=3 | local | bgcolor=gold rowspan=3 | The ABC Evening News with Ron Cochran 6:15: local | bgcolor=white rowspan=3 | local | |||||||||||
| Winter | bgcolor=pink | The Object Is | bgcolor=pink | Seven Keys | bgcolor=yellow | The Tennessee Ernie Ford Show | bgcolor=chartreuse rowspan=2 | General Hospital | bgcolor=pink rowspan=2 | Queen for a Day | |||||||||||||||||||
| Spring | bgcolor=white colspan=7 | local | bgcolor=pink | The Price Is Right | bgcolor=pink | Get the Message | bgcolor=pink | Missing Links | bgcolor=orange | Father Knows Best | bgcolor=yellow | The Tennessee Ernie Ford Show | bgcolor=white colspan=3 | local | |||||||||||||||
| CBS | Fall | Local | Captain Kangaroo | local | CBS Morning News with Mike Wallace | I Love Lucy | The Real McCoys | Pete and Gladys | 12 Noon: Love of Life12:25 pm: CBS News | 12:30 pm: Search for Tomorrow12:45 pm: The Guiding Light | local | As the World Turns | Password | Art Linkletter's House Party | 3:00 pm: To Tell the Truth3:25 pm: CBS News | The Edge of Night | The Secret Storm | The Lee Philip Show 4:30 to 4:45; Midwest affiliates only | bgcolor=white colspan=3 | local | bgcolor=gold rowspan=2 | CBS Evening News | |||||||
| Spring | bgcolor=white colspan=4 | local | |||||||||||||||||||||||||||
| NBC | Fall | The Today Show | local | 10:00 am: Say When!!10:25 am: NBC News | Merv Griffin's Word for Word In COLOR | Concentration | Missing Links In COLOR | Your First Impression In COLOR | 12:30 pm: Truth or Consequences In COLOR12:55 pm: NBC News | local | 2:00 p.m. People Will Talk In COLOR2:25 pm: NBC News | The Doctors | The Loretta Young Theater | You Don't Say! In COLOR | 4:00 pm: The Match Game In COLOR4:25 pm NBC News | Make Room for Daddy | bgcolor=white colspan=3 rowspan=3 | local | bgcolor=gold rowspan=4 | The Huntley-Brinkley Report | |||||||||
| Winter | bgcolor=pink rowspan=2 | 2:00 p.m. Let's Make a Deal In COLOR2:25 pm: NBC News | |||||||||||||||||||||||||||
| Spring | bgcolor=pink rowspan=2 | Jeopardy! In COLOR | |||||||||||||||||||||||||||
| Summer | bgcolor=orange | Make Room for Daddy | bgcolor=pink | 10:30 am Merv Griffin's Word for Word In COLOR10:55 am NBC News | bgcolor=pink | Say When!! In COLOR | bgcolor=white | local | bgcolor=pink | 1:30 p.m. Let's Make a Deal In COLOR1:55 pm: NBC News | bgcolor=orange | The Loretta Young Theater | bgcolor=chartreuse | Another World | bgcolor=white colspan=4 | local | |||||||||||||
| Network | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ABC | Fall | local programming | Discovery | Directions '64 | Issues and Answers | AFL on ABC and/or local | |||||||||||||||||||
| Winter | local programming | Discovery | Directions '64 | ABC Sports and/or local | |||||||||||||||||||||
| Summer | ABC Sports and/or local | ||||||||||||||||||||||||
| CBS | Fall | local programming | bgcolor=gold rowspan=3 | Lamp Unto My Feet | Look Up and Live | Camera Three | local programming | Face the Nation | NFL on CBS and/or local programming | CBS Sports Spectacular | Ted Mack's Amateur Hour | The Twentieth Century | Mister Ed | ||||||||||||
| Winter | local programming | CBS Sports Spectacular | CBS Sports and/or local programming | ||||||||||||||||||||||
| Spring | CBS Sports and/or local programming | CBS Sports Spectacular | |||||||||||||||||||||||
| NBC | Fall | local programming | Youth Forum | local programming | Frontiers of Faith / Eternal Light / Catholic Hour | local programming | Open Mind | NBC Sports and/or local programming | College Bowl | Meet the Press | local programming | ||||||||||||||
| November | Open Mind | NBC Sports and/or local programming | |||||||||||||||||||||||
| Spring | local programming | Youth Forum | |||||||||||||||||||||||
| Summer | Sunday | New York: Illustrated | |||||||||||||||||||||||