1955–56 United States network television schedule explained

The 1955–56 network television schedule for the four major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1955 through March 1956. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1954–55 season.

The $64,000 Question had debuted on CBS during summer 1955 and became the #1 program on U.S. television. The three networks "rushed to copy this latest hit format, quickly filling prime time with similar contests". (It would not be until fall 1958 that it would be confirmed that several of these new quiz shows were rigged.)[1]

For years, ABC had "struggled to cobble together a TV schedule",[2] but following the network's major success with Disney-produced series Disneyland in 1954, other Hollywood film companies began embracing television. MGM assembled clips for MGM Parade on ABC; ABC also hired Warner Bros. for a Tuesday night program called Warner Brothers Presents. The hour-long umbrella series featured TV adaptations of three Warner Brothers movies: Cheyenne, Casablanca, and Kings Row. Of the three new series, only Cheyenne was a hit with viewers, and ABC began contracting with other Hollywood studios for Westerns.[1] Immediately following Warner Brothers Presents, ABC scheduled The Life and Legend of Wyatt Earp. This Western was also produced in conjunction with a Hollywood studio: Desilu Productions.

CBS had its own Western hit with Gunsmoke, which also debuted in fall 1955. Over the next few years, "the rush to Westerns had become a virtual stampede so that, by the fall of 1959, viewers had their choice from a staggering twenty-eight different Western-based prime time series."[1] Around 1955, live drama anthologies, the staple of early television programming, were being phased out by the networks in favor of filmed fare: Westerns, police dramas, quiz shows, and adventure series.[1]

By the mid-1950s, the practice of television executives of ordering dozens of pilots for proposed television series each year — far more than their networks could possibly broadcast as series — had created a sizable body of unsold pilots that had never aired.[3] By 1954, the American television industry had begun to consider the idea of packaging these unsold pilots in anthology series and airing them during the summer, providing television networks with a way of both providing fresh programming during the summer rerun season and recouping at least some of the expense of producing them.[3] During the summer of 1956, ABC and NBC acted on this idea, airing the first series — G.E. Summer Originals on ABC and Sneak Preview on NBC — composed entirely of unsold pilots.[3] [4] [5] On June 8, 1956, when it reported ABC's decision to broadcast G.E. Summer Originals, the New York Times wrote that "the problem of what to do with ‘pilot’ or sample films of projected television series that previously have failed to sell has been solved."[3] [6] Both series premiered on July 3, 1956, at 9:00 p.m.[3] [4] [5] In the following decades, ABC, NBC, and later CBS would air a number of anthology series consisting in whole or in part of unsold pilots.[3] [7]

The struggling DuMont Television Network offered little during the 1955–56 television season. DuMont's final program line-up consisted of What's the Story on Wednesday nights at 9:30 and Boxing From St. Nicholas Arena on Monday nights at 9:00.[1] By September 23, What's the Story was off the air.[8] DuMont honored its few remaining network commitments until August 6, 1956, when it ceased operations as a major television network.[9] DuMont hoped to go into independent television production; the company's studio facilities and Electronicam system were used to produce CBS's The Honeymooners during the 1955–56 season. DuMont's loss was ABC's gain, as some of DuMont's most popular programs, including Life Is Worth Living, Chance of a Lifetime, Life Begins at Eighty, and Down You Go, found their way onto ABC's 1955–56 prime time schedule.

The crumbling and eventual death of the old DuMont Network meant the 1955–56 television season would be the first year in which the three major remaining U.S. television networks would be the only full-time commercial participants in prime time, a situation that was to remain for the next 31 years, until Fox entered prime time on Sunday, April 5, 1987.

This was the first season that CBS and NBC aired some of their prime-time programs in color.

New series are highlighted in bold.

All times are U.S. Eastern and Pacific time (except for some live sports or events). Subtract one hour for Central and Mountain times.

Each of the 30 highest-rated shows is listed with its rank and rating as determined by Nielsen Media Research.[10]

Legend

Sunday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCYou Asked For ItFamous Film FestivalChance of a LifetimeThe Original Amateur HourLife Begins at EightyLocal Programming
CBSLassieThe Jack Benny Show (5/37.2) / Private Secretary (12/32.4)
(Tied with Ford Theatre)
The Ed Sullivan Show
  • (3/39.5)
General Electric Theater (11/32.9)Alfred Hitchcock PresentsAppointment with AdventureWhat's My Line?
NBCIt's a Great LifeFrontierColgate Variety HourGoodyear Television Playhouse/The Alcoa Hour The Loretta Young ShowJustice

* The Ed Sullivan Show was formerly Toast of the Town.
** formerly The Colgate Comedy Hour.

COLOR) aired as a monthly series, 7:30–9 p.m.

Monday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABC7:00 Kukla, Fran and Ollie / 7:15 John Daly and the NewsTopper (repeats)TV Reader's DigestThe Voice of FirestoneThe Dotty Mack ShowMedical HorizonsThe Big PictureLocal Programming
CBSFall7:00 Local / 7:15 Douglas Edwards with the NewsThe Adventures of Robin Hood (20/30.1)The George Burns and Gracie Allen Show (27/28.4)
(Tied with People Are Funny)
Arthur Godfrey's Talent Scouts (16/31.1)I Love Lucy (2/46.1)December Bride (6/37.0)Studio One
SummerThe Vic Damone Show
NBCLocal7:30 The Tony Martin Show / 7:45 Camel News CaravanCaesar's HourMedicRobert Montgomery PresentsLocal Programming
DMNLocal9:00 Boxing From St. Nicholas Arena / 10:45 At Ringside

Note: On NBC, Producers' Showcase aired as a monthly series 8–9:30 p.m. No longer a network operation, DuMont continued airing its Boxing From St. Nicholas Arena on an occasional basis over individual stations until August 6, 1956. On CBS, in most areas, Douglas Edwards With the News aired at 6:45 p.m., while some cities (including New York) aired the 7:15 p.m. edition.

Tuesday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Kukla, Fran and Ollie / 7:15 John Daly and the NewsWarner Bros. Presents / Kings Row / Cheyenne / CasablancaThe Life and Legend of Wyatt EarpMake Room for DaddyDu Pont Cavalcade TheaterTalent VarietiesLocal Programming
SummerG.E. Summer Originals
CBSFall7:00 Local / 7:15 Douglas Edwards with the NewsName That TuneNavy LogYou'll Never Get Rich (30/28.1)Meet MillieThe Red Skelton Show (In COLOR) (14/32.3)The $64,000 Question (1/47.5)My Favorite Husband
NovemberThe Phil Silvers Show (30/28.1)Navy Log
NBCFallLocal7:30 The Dinah Shore Show / 7:45 Plymouth News CaravanThe Milton Berle Show (In COLOR)/ The Martha Raye Show / The Chevy Show (29/28.2)Fireside Theatre (24/29.0)Armstrong Circle Theatre / Pontiac Presents Playwrights '56 (alternating)Big Town
SummerDear PhoebeSneak PreviewThe Kaiser Aluminum Hour

Notes: The Martha Raye Show and The Chevy Show appeared monthly. As of November 1, You'll Never Get Rich officially became The Phil Silvers Show, swapping time periods with Navy Log.

On NBC, Dear Phoebe consisted entirely of reruns of the series from the 1954–1955 season.

Premiering on the same evening at the same time, G.E. Summer Originals on ABC and Sneak Preview on NBC were the first U.S. anthology series composed of unsold television pilots.

Wednesday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABC7:00 Kukla, Fran and Ollie / 7:15 John Daly and the NewsDisneyland (4/37.4)MGM ParadeMasquerade PartyBreak the BankThe Wednesday Night Fights
CBSFall7:00 Local / 7:15 Douglas Edwards with the News Brave EagleArthur Godfrey and His FriendsThe Millionaire (9/33.8)I've Got a Secret (10/33.5)The United States Steel Hour/The 20th Century Fox Hour
SummerCBS Cartoon Theatre
NBCLocal Programming7:30 Coke Time with Eddie Fisher / 7:45 Camel News CaravanScreen Director's PlayhouseFather Knows BestKraft Television TheaterThis Is Your Life (26/28.8)Midwestern Hayride
DMNFallLocal ProgrammingHollywood PreviewWhat's the StoryLocal Programming
OctoberLocal Programming
WinterLocal Programming

* Formerly Pabst Blue Ribbon Bouts on CBS.

Thursday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABC7:00 Kukla, Fran and Ollie / 7:15 John Daly and the NewsThe Lone RangerLife is Worth LivingStop the MusicStar TonightDown You GoOutside U.S.A.Local
CBS7:00 Local / 7:15 Douglas Edwards with the NewsSergeant Preston of the YukonThe Bob Cummings ShowClimax! (22/29.6) / Shower of Stars (once a month)Four Star PlayhouseThe Johnny Carson ShowWanted
NBCLocal7:30 The Dinah Shore Show / 7:45 Plymouth News CaravanYou Bet Your Life (7/35.4)The People’s ChoiceDragnet (8/35.0)Ford Theatre (In COLOR) (12/32.4)
(Tied with Private Secretary)
Lux Video Theatre (25/28.9)

Friday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Kukla, Fran and Ollie / 7:15 John Daly and the NewsThe Adventures of Rin Tin TinThe Adventures of Ozzie and HarrietCrossroadsDollar a SecondThe ViseEthel and AlbertLocal
SummerCombat Sergeant
CBS7:00 Local / 7:15 Douglas Edwards with the NewsThe Adventures of Champion MamaOur Miss BrooksCrusaderSchlitz Playhouse of StarsThe Lineup (17/30.8)Person to Person
NBCFallLocal7:30 Coke Time with Eddie Fisher / 7:45 Camel News CaravanTruth or ConsequencesThe Life of Riley (21/29.9)The Big StoryStar Stage10:00 Gillette Cavalcade of Sports / 10:45 Red Barber's Corner
SummerThe Best in Mystery
Follow-upStar Stage
DMNFallLocal
WinterLocalHollywood Preview
Spring Local
Note: On NBC, The Best in Mystery consisted entirely of reruns of episodes of Four Star Playhouse seen previously on CBS.

Saturday

Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCLocalOzark JubileeLawrence Welk's Dodge Dancing PartyTomorrow's CareersLocal
CBSFallThe Gene Autry ShowBeat the ClockStage ShowThe Honeymooners (19/30.2)Two for the MoneyIt's Always JanGunsmokeDamon Runyon Theater
JulyHigh Finance
NBCFallLocalThe Big SurpriseThe Perry Como Show (18/30.3)People Are Funny (27/28.4)
(Tied with The George Burns and Gracie Allen Show)
Texaco Star Theater (In COLOR)The George Gobel Show (15/31.9)Your Hit Parade (23/29.1)
SummerThe Julius LaRosa Show (13 weeks)The Jimmy Durante ShowEncore Theatre
Notes:

By network

ABC

Returning Series

New Series

Not returning from 1954–55:

CBS

Returning Series

New Series

Not returning from 1954–55:

DuMont

Returning series

New series

Not returning from 1954–55:

NBC

Returning Series

New Series

Not returning from 1954–55:

Note: The * indicates that the program was introduced in midseason.

References

Notes and References

  1. Castleman, H. and Podrazik, W. (1984). The TV Schedule Book: Four Decades of Network Programming from Sign-on to Sign-off. McGraw-Hill. pg 79–85.
  2. News: Miller. Roger K.. TV of 50 Years Ago is Stiff Competition for Today's Shows. Deseret News. Salt Lake City (UT). 2005-09-16. 2009-09-17.
  3. Web site: UNSOLD PILOTS ON TELEVISION, 1956-1966 . . 15 August 2019 . tvobscurities.com . Television Obscurities . 3 June 2024.
  4. Web site: General Electric Summer Originals . . . ctva.com . CTVA – The Classic TV Archive . 3 June 2024.
  5. Web site: Sneak Preview . . . ctva.com . CTVA – The Classic TV Archive . 3 June 2024.
  6. Web site: G.E. Will Sponsor TV Series in Summer Using Previously Unsold ‘Sample’ Films . . 8 June 1956 . nytimes.com . The New York Times . 37 . 3 June 2024.
  7. Web site: UNSOLD PILOTS ON TELEVISION, 1967-1989 . . 5 May 2018 . tvobscurities.com . Television Obscurities . 3 June 2024.
  8. McNeil, Alex (1996). Total Television (4th ed.), p. 907. New York: Penguin Books.
  9. Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network and Cable TV Shows (9th ed.). New York: Ballantine. pp. 517–518, 1576–1577. .
  10. Highest-rated series is based on the annual top-rated programs list compiled by Nielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007). The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine. .