1953–54 United States network television schedule (daytime) explained

The 1953–54 daytime network television schedule for the three major English-language commercial broadcast networks in the United States covers the weekday daytime hours from September 1953 to August 1954.

Talk shows are highlighted in

yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

Fall 1953

 7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABClocal programmingThe Jerry Lester ShowTurn to a FriendThe Ern Westmore Showlocal programming
CBSlocal programmingArthur Godfrey Time (Mon-Thu) /10:00 Wheel of Fortune11:00 I'll Buy That (F)Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat)12:00 Valiant Lady12:15 Love of Life12:30 Search for Tomorrow12:45 The Guiding LightJourney Through LifeThe Garry Moore ShowDouble or Nothing (Mon/Wed/Fri) / I'll Buy That (Tue/Thu)Art Linkletter's House PartyThe Big PayoffThe Bob Crosby ShowAction in the Afternoonlocal programming
NBCThe Today Showlocal programmingDing Dong SchoolGlamour Girl11:00 am: Hawkins Falls
11:15 am: The Bennetts		11:30 am: Three Steps to Heaven
11:45 am: Follow Your Heart		local programmingThe Kate Smith HourWelcome TravelersOn Your Account5:00 pm: Atom Squad 5:15 pm: The Gabby Hayes ShowHowdy Doody

Winter 1953/1954

 7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABClocal programmingDon McNeill's Breakfast Club (since 2/22)local programmingThe Jerry Lester Showlocal programming
CBSlocal programmingArthur Godfrey Time (Mon-Thu) /10:00 The Jack Paar Show 11:00 I'll Buy That (F)Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat)12:00 Valiant Lady12:15 Love of Life12:30 Search for Tomorrow12:45 The Guiding Light1:00 The Brighter Day1:15 Journey Through LifeThe Garry Moore Show (Tue/Thu, 1:30-2:30)Double or Nothing (Mon/Wed/Fri)Art Linkletter's House PartyThe Big PayoffBob Crosby Show4:00 Woman with a Past4:15 The Secret StormRobert Q. Lewis Show5:00 Barker Bill's Cartoon Show (Wed/Fri)5:15 local programminglocal programming
NBCThe Today Showlocal programmingDing Dong SchoolBreakfast in Hollywood11:00 am: Hawkins Falls
11:15 am: Three Steps to Heaven		Ask Washington 12:00 pm: Bride and Groom
12:15 pm: local programming		local programmingThe Kate Smith HourWelcome TravelersOn Your AccountPinky Lee ShowHowdy Doody

Spring 1954

 7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABClocal programminglocal programmingThe Jerry Lester Show (until 5/14)local programming
CBSThe Morning Showlocal programmingArthur Godfrey Time (M-Th) / 10:00 The Jack Paar Show (F)11:00 I'll Buy That (F)Strike It Rich (Mon-Fri) / Rod Brown of the Rocket Rangers (Sat)12:00 Valiant Lady12:15 Love of Life12:30 Search for Tomorrow12:45 The Guiding Light1:00 The Brighter Day1:15 Portia Faces LifeThe Garry Moore Show (Tue/Thu, 1:30-2:30)Double or Nothing (Mon/Wed/Fri)Art Linkletter's House PartyThe Big PayoffBob Crosby Show4:00 Woman with a Past4:15 The Secret StormRobert Q. Lewis Show5:00 Barker Bill's Cartoon Show (Wed/Fri)5:15 local programminglocal programming
NBCThe Today Showlocal programmingDing Dong School10:30 am: One Man's Family 10:45 am: Three Steps to HeavenThe Home Show12:00 pm: Bride and Groom
12:15 pm: Hawkins Falls 		The Betty White Showlocal programmingThe Kate Smith HourWelcome TravelersOn Your AccountPinky Lee ShowHowdy Doody

Summer 1954

 7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABClocal programmingDon McNeill's Breakfast Clublocal programming
CBSThe Morning Showlocal programmingThe Garry Moore Show (M-Th, to 11:30 F)Arthur Godfrey Time (M-Th) / The Garry Moore Show (F)Strike It Rich12:00 Valiant Lady12:15 Love of Life12:30 Search for Tomorrow12:45 The Guiding Light1:00 Portia Faces Life1:15 The Seeking HeartWelcome TravelersRobert Q. Lewis ShowArt Linkletter's House PartyThe Big PayoffBob Crosby Show4:00 The Brighter Day4:15 The Secret StormOn Your Account5:00 Barker Bill's Cartoon Show (Wed/Fri)5:15 local programminglocal programming
NBCThe Today Showlocal programmingDing Dong School10:30 am: A Time to Live 10:45 am: Three Steps to HeavenThe Home Showlocal programming3:00 pm: One Man's Family
3:15 pm: Golden Windows
3:30 pm: First Love 		4:00 pm: Hawkins Falls
4:15 pm: Bride and Groom		The Betty White ShowPinky Lee ShowHowdy Doody

By network

ABC

New Series

CBS

Returning Series

New Series

Not Returning From 1952-53

NBC

Returning Series

New Series

Not Returning From 1952-53

See also

References

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