1952–53 United States network television schedule (daytime) explained

The 1952–53 daytime network television schedule for the four major English-language commercial broadcast networks in the United States covers most of the weekday daytime hours from September 1952 to August 1953.

Talk shows are highlighted in

yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

Fall 1952

 7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABClocal programming
CBSlocal programming9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM)Strike It RichNoon: Bride and Groom12:15 pm: Love of Life12:30 pm: Search for Tomorrow12:45 pm Local programminglocal programmingThe Garry Moore ShowDouble or Nothing (M/W/F) Everywhere I Go (Tu/Th)2:30 pm The Guiding Light2:45 pm Art Linkletter's House Party3:15 pm Mike and BuffHomemaker's ExchangeThe U.N. in Actionlocal programming
NBCThe Today Showlocal programmingDing Dong Schoollocal programmingThe Big PayoffWelcome TravelersThe Kate Smith Hour5:00 pm: Hawkins Falls5:15 pm: The Gabby Hayes ShowHowdy Doody
DMN?Ladies' Date (since 10/13)?2:45 PM: One Woman's Experience (since 10/6)?

Winter 1952-1953

style="background:silver;"-7:00 am7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABCLocal News & Programs
CBSLocal News & Programs9:30 am Local News & 9:45 am CBS Morning News (to 10:30 am on F)10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F)Strike It RichNoon: Bride and Groom & 12:15 pm Love of Life12:30 pm Search for Tomorrow & 12:45 pm The Guiding LightLocal News & ProgramsThe Garry Moore Show2:00 pm Double or Nothing (M/W/F)/Local News & Programs (Tu/Th)Art Linkletter's House Party3:00 pm Mike & BuffLocal ProgramsAction in the AfternoonThe U.N. In ActionLocal News & Programs
NBCThe Today ShowLocal ProgramsDing Dong SchoolLocal News & ProgramsThe Big PayoffWelcome TravelersThe Kate Smith Hour5:00 pm Hawkins Falls & 5:15 pm The Gabby Hayes Show (M/W/F) & Local News & Programs (Tu/Th)5:30 pm Howdy Doody
DMN?Ladies' Date?2:45 PM: One Woman's Experience?

Spring 1953

style="background:silver;"-7:00 AM7:30 am8:00 am8:30 am9:00 am9:30 am10:00 am10:30 am11:00 am11:30 am12 noon12:30 PM1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm
ABCLocal News & Programs
CBSLocal News & Programs9:30 AM: Local News 9:45 AM: The Morning News10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AMStrike it Rich M-F / Rod Brown of the Rocket Rangers Sat12 noon: Bride and Groom 12:15 PM: Love of Life12:30 PM: Search for Tomorrow 12:45 PM The Guiding LightLocal News & ProgramsThe Garry Moore Show2:00 PM Double or Nothing M, W & F & 2:15 PM: Freedom Rings Tu & ThArt Linkletter's House PartyThe Big PayoffLocal ProgramsAction in the AfternoonThe U.N. in ActionLocal News & Programs
NBCThe Today Show starring Dave GarrowayLocal News & ProgramsDing Dong SchoolLocal News & ProgramsBreak the BankWelcome TravelersThe Kate Smith Hour5:00 PM: Hawkins Falls 5:15 PM: The Gabby Hayes ShowHowdy Doody
DMN?Ladies' Date?2:45 PM: One Woman's Experience (until April 3)?

Summer 1953

style="background:silver;"-7:00 AM7:30 AM8:00 AM8:30 AM9:00 AM9:30 AM10:00 AM10:30 AM11:00 AM11:30 AM12 NOON12:30 PM1:00 PM1:30 PM2:00 PM2:30 PM3:00 PM3:30 PM4:00 PM4:30 PM5:00 PM5:30 PM
ABCLocal News & Programs
CBSLocal News & Programs9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 amStrike it Rich M-F / Rod Brown of the Rocket Rangers Sat12 Noon Bride and Groom 12:15 PM Love of Life12:30 pm Search for Tomorrow 12:45 pm The Guiding LightLocal News & ProgramsThe Garry Moore Show2:00 pm Double or Nothing 2:15 pm Local NewsArt Linkletter's House PartyThe Big PayoffLocal ProgramsAction in the AfternoonSummer SchoolThe U.N. in ActionLocal News & Programs
NBCThe Today Show starring Dave GarrowayLocal News & ProgramsDing Dong SchoolGlamour Girl11:00 am Hawkins Falls & 11:15 am The Bennetts11:30 am Three Steps to Heaven & 11:45 am Follow Your HeartLocal News & ProgramsBreak the BankLocal News & ProgramsOn Your AccountLadies Choice5:00 pm Atom Squad & 5:15 pm The Gabby Hayes ShowHowdy Doody
DMN?Ladies' Date (until July 31)?

By network

ABC

Not Returning From 1951-52

CBS

Returning Series

New Series

Not Returning From 1951-52

NBC

Returning Series

New Series

Not Returning From 1951-52

DuMont

New Series

See also

Sources