The 1952–53 daytime network television schedule for the four major English-language commercial broadcast networks in the United States covers most of the weekday daytime hours from September 1952 to August 1953.
Talk shows are highlighted in
yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | ||
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ABC | local programming | ||||||||||||||||||||||
CBS | local programming | 9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | Strike It Rich | Noon: Bride and Groom12:15 pm: Love of Life | 12:30 pm: Search for Tomorrow12:45 pm Local programming | local programming | The Garry Moore Show | Double or Nothing (M/W/F) Everywhere I Go (Tu/Th) | 2:30 pm The Guiding Light2:45 pm Art Linkletter's House Party | 3:15 pm Mike and Buff | Homemaker's Exchange | The U.N. in Action | local programming | ||||||||||
NBC | The Today Show | local programming | Ding Dong School | local programming | The Big Payoff | Welcome Travelers | The Kate Smith Hour | 5:00 pm: Hawkins Falls5:15 pm: The Gabby Hayes Show | Howdy Doody | ||||||||||||||
DMN | ? | Ladies' Date (since 10/13) | ? | 2:45 PM: One Woman's Experience (since 10/6) | ? |
style="background:silver;" | - | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
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ABC | Local News & Programs | ||||||||||||||||||||||
CBS | Local News & Programs | 9:30 am Local News & 9:45 am CBS Morning News (to 10:30 am on F) | 10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F) | Strike It Rich | Noon: Bride and Groom & 12:15 pm Love of Life | 12:30 pm Search for Tomorrow & 12:45 pm The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 pm Double or Nothing (M/W/F)/Local News & Programs (Tu/Th) | Art Linkletter's House Party | 3:00 pm Mike & Buff | Local Programs | Action in the Afternoon | The U.N. In Action | Local News & Programs | ||||||||
NBC | The Today Show | Local Programs | Ding Dong School | Local News & Programs | The Big Payoff | Welcome Travelers | The Kate Smith Hour | 5:00 pm Hawkins Falls & 5:15 pm The Gabby Hayes Show (M/W/F) & Local News & Programs (Tu/Th) | 5:30 pm Howdy Doody | ||||||||||||||
DMN | ? | Ladies' Date | ? | 2:45 PM: One Woman's Experience | ? |
style="background:silver;" | - | 7:00 AM | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | 12 noon | 12:30 PM | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
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ABC | Local News & Programs | ||||||||||||||||||||||
CBS | Local News & Programs | 9:30 AM: Local News 9:45 AM: The Morning News | 10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM | Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | 12 noon: Bride and Groom 12:15 PM: Love of Life | 12:30 PM: Search for Tomorrow 12:45 PM The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 PM Double or Nothing M, W & F & 2:15 PM: Freedom Rings Tu & Th | Art Linkletter's House Party | The Big Payoff | Local Programs | Action in the Afternoon | The U.N. in Action | Local News & Programs | ||||||||
NBC | The Today Show starring Dave Garroway | Local News & Programs | Ding Dong School | Local News & Programs | Break the Bank | Welcome Travelers | The Kate Smith Hour | 5:00 PM: Hawkins Falls 5:15 PM: The Gabby Hayes Show | Howdy Doody | ||||||||||||||
DMN | ? | Ladies' Date | ? | 2:45 PM: One Woman's Experience (until April 3) | ? |
style="background:silver;" | - | 7:00 AM | 7:30 AM | 8:00 AM | 8:30 AM | 9:00 AM | 9:30 AM | 10:00 AM | 10:30 AM | 11:00 AM | 11:30 AM | 12 NOON | 12:30 PM | 1:00 PM | 1:30 PM | 2:00 PM | 2:30 PM | 3:00 PM | 3:30 PM | 4:00 PM | 4:30 PM | 5:00 PM | 5:30 PM |
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ABC | Local News & Programs | ||||||||||||||||||||||
CBS | Local News & Programs | 9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | 12 Noon Bride and Groom 12:15 PM Love of Life | 12:30 pm Search for Tomorrow 12:45 pm The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 pm Double or Nothing 2:15 pm Local News | Art Linkletter's House Party | The Big Payoff | Local Programs | Action in the Afternoon | Summer School | The U.N. in Action | Local News & Programs | ||||||||
NBC | The Today Show starring Dave Garroway | Local News & Programs | Ding Dong School | Glamour Girl | 11:00 am Hawkins Falls & 11:15 am The Bennetts | 11:30 am Three Steps to Heaven & 11:45 am Follow Your Heart | Local News & Programs | Break the Bank | Local News & Programs | On Your Account | Ladies Choice | 5:00 pm Atom Squad & 5:15 pm The Gabby Hayes Show | Howdy Doody | ||||||||||
DMN | ? | Ladies' Date (until July 31) | ? |
Not Returning From 1951-52
Returning Series
New Series
Not Returning From 1951-52
Returning Series
New Series
Not Returning From 1951-52
New Series