1948–49 United States network television schedule (daytime) explained

Talk shows are highlighted in

yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Monday-Friday

 10:00 am10:30 am11:00 am11:30 amnoon12:30 pm1:00 pm1:30 pm2:00 pm2:30 pm3:00 pm3:30 pm4:00 pm4:30 pm5:00 pm5:30 pm6:00 pm6:30 pm
ABCFalllocal programmingThe Singing Ladylocal programming
NovemberCartoon Teletales (M W) / The Singing Lady (Tu Th)
Winterlocal programming
CBSFalllocal programmingVanity Fair (Tu Th) / This Is the MissusThe Missus Goes a-Shopping / Ladies Daylocal programming6:30 PM: The Adventures of Lucky Pup6:45 PM: local programming
WinterLadies Day (MWF)Ladies Day / Vanity Fair (M Tu Th F)local programmingThe Chuck Wagon
FebruaryVanity Fair (M Tu Th F)
Springlocal programmingLadies DayVanity Fair (MWF)local programmingThe Chuck Wagonbgcolor=whitelocal programming
SummerThe Ted Steele Show The Chuck Wagon
Julylocal programming2:30: local programming 2:45: Classified Column (from 7/25)local programming5:00: local programming5:15: Classified Column (from 7/25)
NBCFalllocal programmingHowdy Doodylocal programming
Winterlocal programming5:00: These Are My Children5:15: Western Balladeer (variety)
SpringWestern Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)
Summer5:00: Here's Archer (Tu Th) 5:15: Western Balladeer (Tu Th)
Julylocal programming
DMNFall?6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)
November?TV Shopper (since November 1)[1] ?
WinterJohnny Olson's Rumpus RoomWelcome, Neighborslocal programmingMan in the Street (to 12:15) / Amanda (from 12:15)Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45)Okay, Mother[2] ?The Wendy Barrie ShowA Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15)?
SpringTV Shopper?11:45: A Woman to Remember (to 12:00, until May 2)??
Late April?
May?
July?The Magic Cottage (since July 18)[3]

There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

By network

ABC

Returning Series

New Series

Not Returning From 1947 to 1948

CBS

Returning Series

New Series

Not Returning From 1947 to 1948

NBC

Returning Series

New Series

Not Returning From 1947 to 1948

Dumont

Returning series

New Series

Not Returning From 1947 to 1948

See also

Notes

  1. Web site: DuMont TV historical website. Clarke Ingram .
  2. McNeil, Alex (1996). Total Television, p. 615. Penguin Books. .
  3. Book: Davis, Jeffery. Children's Television, 1947-1990. McFarland . 1995. Jefferson, NC. 163. 0-89950-911-8.

Sources