| Club: | Hawthorn Football Club |
| Season: | 1928 |
| President: | J.W. Kennon |
| Coach: | Bert Sutton |
| Captain: | Bert Sutton |
| Home Ground: | Glenferrie Oval |
| Regularseason Comp: | VFL Season |
| Regularseason Result: | 0–18 (12th) |
| Finals Series: | Finals Series |
| Finals Result: | Did not qualify |
| Club B&Amp;F: | Best and Fairest |
| Best And Fairest: | Miles Sellers |
| Leading Goalscorer: | Bert Hyde (62) |
| Highest Attendance: | 15,000 (Round 1 vs.) |
| Lowest Attendance: | 3,000 (Round 13 vs.) |
| Average Attendance: | 8,167 |
| Prevseason: | 1927 |
| Nextseason: | 1929 |
The 1928 season was the Hawthorn Football Club's 4th season in the Victorian Football League and 27th overall.
| Rd | Date and local time | Opponent | Scores (Hawthorn's scores indicated in bold) | Venue | Attendance | Record | |||
|---|---|---|---|---|---|---|---|---|---|
| Home | Away | Result | |||||||
| 1 | Saturday, 21 April (2:45 pm) | 9.13 (67) | 10.10 (70) | Lost by 3 points | Glenferrie Oval (H) | 15,000 | 0–1 | ||
| 2 | Saturday, 28 April (2:45 pm) | 10.16 (76) | 8.13 (61) | Lost by 15 points | Arden Street Oval (A) | 6,000 | 0–2 | ||
| 3 | Saturday, 5 May (2:45 pm) | 7.17 (59) | 14.9 (93) | Lost by 34 points | Glenferrie Oval (H) | 14,000 | 0–3 | ||
| 4 | Saturday, 12 May (2:45 pm) | 15.22 (112) | 5.9 (39) | Lost by 73 points | Victoria Park (A) | 8,000 | 0–4 | ||
| 5 | Saturday, 19 May (2:45 pm) | 14.17 (101) | 16.14 (110) | Lost by 9 points | Glenferrie Oval (H) | 8,000 | 0–5 | ||
| 6 | Saturday, 26 May (2:45 pm) | 17.19 (121) | 7.3 (45) | Lost by 76 points | Western Oval (A) | 14,000 | 0–6 | ||
| 7 | Saturday, 2 June (2:45 pm) | 7.15 (57) | 13.20 (98) | Lost by 41 points | Glenferrie Oval (H) | 6,000 | 0–7 | ||
| 8 | Monday, 4 June (2:45 pm) | 15.21 (111) | 3.9 (27) | Lost by 84 points | Corio Oval (A) | 9,500 | 0–8 | ||
| 9 | Saturday, 9 June (2:45 pm) | 10.12 (72) | 15.16 (106) | Lost by 34 points | Glenferrie Oval (H) | 8,000 | 0–9 | ||
| 10 | Saturday, 23 June (2:45 pm) | 13.24 (102) | 11.10 (76) | Lost by 26 points | Punt Road Oval (A) | 16,000 | 0–10 | ||
| 11 | Saturday, 30 June (2:45 pm) | 14.11 (95) | 15.10 (100) | Lost by 5 points | Glenferrie Oval (H) | 6,000 | 0–11 | ||
| 12 | Saturday, 7 July (2:45 pm) | 20.14 (134) | 12.13 (85) | Lost by 49 points | Junction Oval (A) | 19,000 | 0–12 | ||
| 13 | Saturday, 14 July (2:45 pm) | 8.17 (65) | 10.9 (69) | Lost by 4 points | Glenferrie Oval (H) | 3,000 | 0–13 | ||
| 14 | Saturday, 28 July (2:45 pm) | 22.17 (149) | 11.13 (79) | Lost by 70 points | Princes Park (A) | 10,000 | 0–14 | ||
| 15 | Saturday, 4 August (2:45 pm) | 9.9 (63) | 17.18 (120) | Lost by 57 points | Glenferrie Oval (H) | 5,000 | 0–15 | ||
| 16 | Saturday, 11 August (2:45 pm) | 12.16 (88) | 9.10 (64) | Lost by 24 points | Melbourne Cricket Ground (A) | 6,547 | 0–16 | ||
| 17 | Saturday, 18 August (2:45 pm) | 8.8 (56) | 19.9 (123) | Lost by 67 points | Glenferrie Oval (H) | 8,500 | 0–17 | ||
| 18 | Saturday, 1 September (2:45 pm) | 16.22 (118) | 9.6 (60) | Lost by 58 points | Windy Hill (A) | 10,000 | 0–18 | ||
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