| Election Name: | 1904 Massachusetts gubernatorial election |
| Country: | Massachusetts |
| Flag Year: | 1901 |
| Type: | Presidential |
| Ongoing: | no |
| Previous Election: | 1903 Massachusetts gubernatorial election |
| Previous Year: | 1903 |
| Next Election: | 1905 Massachusetts gubernatorial election |
| Next Year: | 1905 |
| Election Date: | November 8, 1904 |
| Nominee1: | William L. Douglas |
| Party1: | Democratic Party (United States) |
| Popular Vote1: | 234,670 |
| Percentage1: | 52.14% |
| Nominee2: | John L. Bates |
| Party2: | Republican Party (United States) |
| Popular Vote2: | 198,681 |
| Percentage2: | 44.14% |
| Map Size: | 250px |
| Governor | |
| Before Election: | John L. Bates |
| Before Party: | Republican Party (United States) |
| After Election: | William L. Douglas |
| After Party: | Democratic Party (United States) |
The 1904 Massachusetts gubernatorial election was held on November 8, 1904. Incumbent Republican Governor John L. Bates ran for a third term, but was defeated by Democratic nominee William L. Douglas.
Book: Election Statistics, 1904 . Office of the Secretary of the Commonwealth . 1910 . Boston, MA . Wright & Potter Printing Co., State Printers . .