12Bet Explained

12BET.com
Logo Alt:12BET
Type:Private
Industry:Online gambling
Area Served:International
Products:Sports betting, casino
Num Employees:300–400

12Bet (stylised as 12BET and also known as 壹贰博) is an online gambling brand that provides sports betting and casino products and services in multiple languages across Europe and Asia Pacific. 12BET is a well-known brand in Asia, ranking 17th globally according to eGaming Review Magazine's Annual Power 50Ranking.

History

Pexcellent Services Ltd B.V. (the “Company”) operates an online sports betting, e-casino, and gambling website under the brand name 12BET. It is regulated and licensed in compliance with the laws and regulations of Curaçao to conduct remote betting and gambling business.[1] The Company is the operator of www.12bet.com (the "Website") under Master License holder – Antillephone N.V., granted by the Government of Curaçao, through which the Company provides its online sports betting, e-casino, and gambling services.

Sponsorship

12BET started in 2007 and since then, they have a history of sponsoring sports events and football clubs as follows:

2024

2023

2022

2020

2019

2018

2017

2016

2015

2014

2013

2011

2010

2009

Awards

In the eGaming Review Magazine's Power Ranking, 12BET moved up to 17th Best Online Gaming Operator [25] in the world from their previous ranking of 28th because of its odds and coverage of world sporting events.[26]

Controversy

Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace management appeased its fans by stating that the stadium's name will not be changed.[27]

Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologized and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

Notes and References

  1. Web site: 12bet.com . https://web.archive.org/web/20110106003416/https://www.12bet.com/DP_Terms_Conditions.aspx . 2011-01-06 . www.12bet.com.
  2. Web site: Jaycocks . Tom . Championships Partner . 2024-08-28 . All England Badminton . en-GB . 20 February 2024 . https://web.archive.org/web/20240220140456/https://www.allenglandbadminton.com/championships-partner/ . live .
  3. Web site: Sponsorship . 2024-08-28 . promotions.12bet.com . 10 July 2024 . https://web.archive.org/web/20240710011747/https://promotions.12bet.com/sponsorship/index.php?act=history&lang=en . live .
  4. Web site: 12Bet Becomes Leeds United's Asian Betting Partner. leedsunited.com.
  5. Web site: Partnerships Leicester City . 2024-08-28 . www.lcfc.com . en . 3 March 2024 . https://web.archive.org/web/20240303222448/https://www.lcfc.com/partnerships?lang=en . live .
  6. Web site: Jones . Rory . 2022-06-10 . Wolves confirm 12Bet sleeve deal . 2023-01-20 . SportsPro . en-GB.
  7. Web site: 12BET continue Albion partnership West Bromwich Albion . 2023-01-20 . www.wba.co.uk . en . 20 January 2023 . https://web.archive.org/web/20230120061507/https://www.wba.co.uk/news/2019/june/12bet-continue-albion-partnership . live .
  8. Web site: 2019-04-17 . 12Bet becomes the official betting partner of Triton Montenegro 2019 . 2023-01-20 . Triton Poker . en-US . 20 January 2023 . https://web.archive.org/web/20230120061516/https://triton-series.com/12bet-becomes-the-official-betting-partner-of-the-triton-montenegro-2019/ . live .
  9. Web site: 2018-07-26 . 12BET to sponsor YONEX All England Badminton Championships . 2023-01-20 . en-US . 20 January 2023 . https://web.archive.org/web/20230120061509/https://sbcnews.co.uk/marketing/2018/07/26/12bet-sponsor-yonex-england-badminton-championships/ . live .
  10. News: 12BET unveiled as Team World Cup sponsor. Table Tennis England. 2017-11-30. en. 1 December 2017. https://web.archive.org/web/20171201041714/https://tabletennisengland.co.uk/news/archived/12bet-unveiled-as-team-world-cup-sponsor/. dead.
  11. News: GB Taekwondo announces 12Bet as a Partner of the World Taekwondo Grand Prix and World Para Taekwondo Championships in London. 2017-10-13. GB Taekwondo. 2017-11-30. en-GB. 26 April 2023. https://web.archive.org/web/20230426003903/https://www.gbtaekwondo.co.uk/gb-taekwondo-announces-12bet-as-a-partner-of-the-world-taekwondo-grand-prix-and-world-para-taekwondo-championships-in-london/. live.
  12. News: 12BET an Official Partner of World Championships. 2017-11-30. en-US. 26 July 2018. https://web.archive.org/web/20180726140112/http://bwfworldchampionships.com/news-single/2017/07/24/12bet-an-official-partner-of-world-championships. live.
  13. News: Albion welcome 12BET as club's first shirt-sleeve sponsor. 2017-11-30. en-gb. 14 August 2017. https://web.archive.org/web/20170814174555/https://www.wba.co.uk/news/2017/august/12bet/. live.
  14. News: Matchroom Sports confirms 12BET as title sponsor of World Cup of Pool. 2017-05-31. SBC News. 2017-11-30. en-US. 26 April 2023. https://web.archive.org/web/20230426021215/https://sbcnews.co.uk/europe/2017/05/31/matchroom-sports-confirms-12bet-title-sponsor-world-cup-pool/. live.
  15. News: Leicester City & 12BET Launch Official Partnership. 2017-11-30. en. 26 April 2023. https://web.archive.org/web/20230426015031/https://www.lcfc.com/news/433648. live.
  16. Web site: Arsenal announce partnership with 12BET. www.arsenal.com. en. 2017-11-30. 26 May 2019. https://web.archive.org/web/20190526184720/https://www.arsenal.com/news/news-archive/20160901/arsenal-announce-partnership-with-12bet. live.
  17. Web site: 12BET a good bet for Swans Swansea City AFC. www.swanseacity.com. en. 2017-11-30. 26 April 2023. https://web.archive.org/web/20230426150907/https://www.swanseacity.com/news/12bet-good-bet-swans. live.
  18. News: Hull City seal record shirt-sponsorship deal with bookmakers. 2014-07-17. BBC Sport. 2017-11-30. en-GB.
  19. News: City signs shirt sponsor deal with 12BET - News - Coventry City. 2017-11-30. en-gb. 26 April 2023. https://web.archive.org/web/20230426150913/https://www.ccfc.co.uk/news/2014/january/city-signs-shirt-sponsor-deal-with-12bet/. live.
  20. News: Crystal Palace FC. 2017-11-30. en-gb. 24 December 2022. https://web.archive.org/web/20221224232015/https://www.cpfc.co.uk/news/2013/august/palace-name-12bet-as-stadium-sponsor/. live.
  21. News: 12Bet.com signs up as Wigan sponsor. 2011-07-12. iGaming Business. 2017-11-30. en. 2017-12-01. https://web.archive.org/web/20171201040450/http://www.igamingbusiness.com/12betcom-signs-wigan-sponsor. dead.
  22. News: Ronnie O'Sullivan completes controversial 147 break at the World Open. agencies. Telegraph staff and. 2010-09-20. 2017-11-30. en-GB. 0307-1235. 13 December 2017. https://web.archive.org/web/20171213132505/http://www.telegraph.co.uk/sport/othersports/snooker/8014309/Ronnie-OSullivan-completes-controversial-147-break-at-the-World-Open.html. live.
  23. Web site: Betting Partners Announced. Newcastle United Football Club. EN. 2017-11-30. 25 April 2023. https://web.archive.org/web/20230425163408/https://www.nufc.co.uk/news/archive/betting-partners-announced/. live.
  24. News: Soccer-Sevilla agree two-year shirt sponsor deal with 12BET. 2009-08-14. Reuters. 2017-11-30. 25 April 2023. https://web.archive.org/web/20230425203004/https://www.reuters.com/article/soccer-spain-sevilla-sponsor/soccer-sevilla-agree-two-year-shirt-sponsor-deal-with-12bet-idUKLE41123020090814. live.
  25. Web site: Топ онлайн-казино в Беларуси на 2024 год - Рейтинг лучших казино . 2024-10-24 . allcasino.by . ru-BY.
  26. Web site: 12BET Partnership EGR Power 50 Ranking . 2023-01-20 . promotions.38783979.com . 20 January 2023 . https://web.archive.org/web/20230120061511/https://promotions.38783979.com/partnership-news/index.php?act=egrpower&lang=en . live .
  27. Web site: Johnson . Simon . 2013-08-14 . Selhurst Park name remains, vow Crystal Palace . 2023-09-27 . Evening Standard . en . 27 September 2023 . https://web.archive.org/web/20230927115046/https://www.standard.co.uk/sport/football/selhurst-park-name-remains-vow-crystal-palace-8761092.html . live .

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