10 daily explained
10 daily was a news and entertainment website. Part of the Ten Network Holdings, it was launched in May 2018 as Ten daily,[1] and rebranded as 10 daily that October as part of an overall rebranding of the network.[2] The site had 1.04 million visitors in September 2018.[3] 10 daily created content aimed at the 18 to 39-year-old demographic;[1] as of May 2019, the majority of visitors were between 18 and 44, female, and accessing the website on mobile devices. On their first anniversary 10 daily launched a new tagline, "news with benefits".[4]
The 10 daily website closed on 22 May 2020, though some content was transferred to 10 Play and social media accounts.[5] [6]
Notes and References
- Web site: Ten launches Ten Daily as it attempts to claw back digital audiences from rivals . Kelly . Vivienne . 14 May 2018 . . https://web.archive.org/web/20190725210414/https://mumbrella.com.au/ten-launches-ten-daily-as-it-attempts-to-claw-back-digital-audiences-from-rivals-517223 . 25 July 2019 . live.
- Web site: Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First . Samios . Zoe . 31 October 2018 . . https://web.archive.org/web/20190804133221/https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558 . 4 August 2019 . live.
- Web site: It's 10, but not as you know it – first-run local content across 50 weeks . Manning . James . October 31, 2018 . . https://web.archive.org/web/20190504164925/https://www.mediaweek.com.au/10-first-run-local-content-across-50-weeks/ . 4 May 2019 . live.
- Web site: Ten Daily celebrates one year delivering 'news with benefits' . Blackiston . Hannah . 14 May 2019 . . https://web.archive.org/web/20190514061413/https://mumbrella.com.au/ten-daily-celebrates-one-year-delivering-news-with-benefits-579331 . 14 May 2019 . live.
- Web site: Rigby. Britney. 10 Daily to close this Friday. 18 May 2020. Mumbrella. https://web.archive.org/web/20200518065106/https://mumbrella.com.au/10-daily-to-close-this-friday-628420. 18 May 2020. live.
- Web site: Knox. David. 10 to close 10 Daily, Sales Team Redundancies. 18 May 2020. TV Tonight. TV Tonight. 16 May 2020.
