100 Pipers Explained

100 Pipers
Type:Blended Scotch Whisky[1]
Abv:42.8%
Manufacturer:Pernod Ricard[2]
Origin:Scotland (bottled in India)[3] [4]
Introduced:1965; Seagram Distillers
Website:100 Pipers

100 Pipers is a brand of blended Scotch whisky produced by Pernod Ricard India Private Ltd..

100 Pipers is bottled and marketed in India.[5] 100 Pipers is a blend of between 25 and 30 source whiskies that came from Scotland.[6] Much of it comes from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities.

In addition to India, it is also distributed in Thailand, other Asian countries and South America.[7] The company says it is the "No. 2 standard whisky in Asia", and the "No. 1 standard whisky" in Thailand.

History

The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The "100 Pipers" name in particular comes from the ballad of "The Hundred Pipers", which tells of the heroic Bonnie Prince Charlie's (1720–1788)[8] 1745 Jacobite uprising led by a troop of 100 bagpipers.[7]

Marketing and market presence

The brand is marketed with the promotional slogan True Legend.[9]

The website RankingtheBrands.com rated the brand value of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 spirit brands worldwide.[10] [11]

India

100 Pipers sponsors an annual "India Music Week" festival.[12] [13]

Thailand

100 Pipers is one of the best-selling whiskies in Thailand.[14] [15] A limited-edition "Night Bottle" for 100 Pipers was released in Thailand in 2015 with a fashion show-themed silicone wrap accompanying the bottle design.[15]

Awards

100 Pipers received a Gold Medal at "The Asian Spirits Masters 2014".[16]

Notes and References

  1. Web site: Seagrams 100 Pipers Deluxe Scotch Whisky 750ML. madhuloka.com. 7 May 2015.
  2. Web site: Pernod Ricard launches limited edition of Blenders Pride. PTI. The Hindu Business Line. 19 September 2014 . 7 May 2015.
  3. Web site: Seagram identifies 5 core brands to build spirits biz . . 31 March 2005.
  4. https://www.thewhiskyexchange.com/P-7548.aspx 100 Pipers
  5. Web site: Canteen Stores Department . dead . https://web.archive.org/web/20190916030935/http://csdindia.gov.in/products.aspx?pid=522 . 2019-09-16 . 2020-06-06.
  6. Web site: 100 Pipers Blended Scotch Whisky . 7 May 2015 . scotchwhisky.net.
  7. Web site: 100 Pipers - Pernod Ricard. pernod-ricard.com. 7 May 2015.
  8. http://www.royal.gov.uk/HistoryoftheMonarchy/Scottish%20Monarchs(400ad-1603)/TheJacobiteClaimants/PrinceCharlesEdward.aspx Prince Charles Edward
  9. Web site: Pernod Ricard India. 7 May 2015. https://web.archive.org/web/20150426235356/http://www.pernod-ricard-india.com/Brand.aspx?ID=10. 2015-04-26. dead.
  10. Web site: The Power 100 Spirits & Wine 2011 . RankingTheBrands.com. 7 May 2015.
  11. Web site: The Power 100 Spirits & Wine 2014 . RankingTheBrands.com. 7 May 2015.
  12. Web site: 100 Pipers India Music Week. IndiaMusicWeek. 8 May 2015. 18 May 2015. https://web.archive.org/web/20150518083606/http://www.indiamusicweek.com/. dead.
  13. Web site: Seagram's 100 Pipers India Music Week. https://web.archive.org/web/20131206112951/http://www.bluefrog.co.in/events/seagrams-100-pipers-india-music-week-spud-box-mumbai-skyrabbit-mumbai-supersonics-kolkata-bla. dead. 6 December 2013. BlueFrog. 8 May 2015.
  14. Web site: 100 Pipers . Whiskyology . 8 May 2015 . 18 May 2015 . https://web.archive.org/web/20150518073520/https://whiskyology.com/en/brand/100-pipers . dead .
  15. Web site: Barrett . Rachael . 100 Pipers Limited Edition . WeAreWonderWorks . 8 May 2015 . 18 May 2015 . https://web.archive.org/web/20150518072437/http://www.wearewonderworks.com/100-pipers-limited-edition-by-rachael-barrett-1/ . dead .
  16. Web site: The Asian Spirits Masters 2014 Results . TheSpiritsBusiness . 19 May 2014 . 7 May 2015.