1, 2, 3, 4 (Plain White T's song) explained

1, 2, 3, 4
Cover:plainwhitets 1234 .JPEG
Type:single
Artist:Plain White T's
Album:Big Bad World
Released:December 2008
Recorded:2008
Length:3:18
Label:Hollywood
Producer:Johnny K
Prev Title:Natural Disaster
Prev Year:2008
Next Title:Rhythm of Love
Next Year:2010

"1, 2, 3, 4" (sometimes subtitled "I Love You") is the second single from the Plain White T's second worldwide album, Big Bad World. It reached #34 on the U.S. Billboard Hot 100 in April 2009 and was certified Platinum in June 2011, having sold over 1 million digital copies. The record has since gone 2× Platinum.[1]

Chart performance

Since its release in December 2008, the song has been compared to the band's earlier hit "Hey There Delilah" because of its acoustic rock sound. In February 2009, "1, 2, 3, 4" began to climb on the U.S. Billboard Hot 100 chart, reaching a peak of No. 34, becoming their biggest hit on the chart after "Hey There Delilah".[2]

On the Adult Top 40 chart, the song spent 26 weeks on the chart and peaked at No. 5.[2]

Music video

The music video for the song premiered on the MySpace main page January 16, 2009[3] and was subsequently released on MTV, MTVU, VH1, Fuse, Music Choice and YouTube.[4] [5] [6] It found success on the weekly VH1 Top 20 Video Countdown, charting over five months straight between January and May, peaking at #5. It was listed on the VH1 Top 40 Videos of 2009 at #31.[7]

Directed by Mike Venezia,[8] the video depicts vocalist Tom Higgenson in 18-degree weather around Chicago on December 28, 2008, as he busks with acoustic guitar for passing couples — captions identify each couple, along with tidbits about how and when they met, or what they were up to that time.

Due to its low budget viral nature and success, the making of the video was reported on by CNN News,[9] Chicago Sun Times,[10] WGN News and The Bonnie Hunt Show. Additionally, a feature was added online allowing viewers to personalize the video by incorporating their own pictures.[11] [12] [13]

Charts

Year-end charts

Chart (2009)Position
US Adult Contemporary (Billboard)[14] 19
US Adult Top 40 (Billboard)[15] 26

Notes and References

  1. Web site: Recording Industry Association of America . RIAA . 2011-08-14 . 2015-09-24 . https://web.archive.org/web/20150924155054/http://www.riaa.com/goldandplatinumdata.php?table=SEARCH_RESULTS&artist=Adele&format=&go=Search&perPage=50 . dead .
  2. [{{BillboardURLbyName|artist=plain white t's|chart=all}} Plain White T's Chart History]. 2007. Billboard. 2009-09-08.
  3. Web site: 1, 2, 3, 4 – Official Music Video (HQ) Video by PLAIN WHITE T'S. Myspace. https://archive.today/20121229061914/http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=50460866&searchid=b4d75c97-52b2-4f46-9229-10495595ef14. 2012-12-29. dead. 2009-05-14.
  4. Web site: MTV Adds for the Week of 1/26/09. 2009-01-26. Video Static. 2009-09-08. https://web.archive.org/web/20110605143302/http://www.videostatic.com/vs/2009/week5/page/3/. 2011-06-05. dead.
  5. Web site: Fuse Adds for the Week of 2/09/09. 2009-02-09. Video Static. 2009-09-08. 2009-02-11. https://web.archive.org/web/20090211081354/http://www.videostatic.com/vs/2009/02/fuse-adds-for-the-week-of-20909.html. live.
  6. Web site: Music Choice Adds for the week of 3/09/09. 2009-03-09. Video Static. 2009-09-08. 2009-03-30. https://web.archive.org/web/20090330155038/http://www.videostatic.com/vs/2009/03/music-choice-adds-for-the-week-of-30909.html. live.
  7. http://www.vh1.com/video/play.jhtml?id=1628071&vid=335165
  8. News: New Video: Plain White T's, '1,2,3,4'. Anitai. Tamar. 2009-02-03. MTV Buzzworthy Blog. MTV. 2009-09-08. 2011-07-14. https://web.archive.org/web/20110714131527/http://buzzworthy.mtv.com/2009/02/03/new-video-plain-white-ts-1234/. dead.
  9. News: Be in a music video! . 2009-02-11 . CNN Video . CNN . 2009-09-08 . https://web.archive.org/web/20090910053819/http://www.cnn.com/video/ . 10 September 2009 . live .
  10. News: Put yourself into the new Plain White T's video. 2009-02-04. Our Town Blogs. Chicago Sun Times. 2009-09-08. https://web.archive.org/web/20090917023610/http://blogs.suntimes.com/ourtown/2009/02/put_yourself_into_the_new_plai.html. 2009-09-17. dead.
  11. Plain White T's Take Innovative Approach to Include Fans in New Video '1,2,3,4 . Reuters . 2009-09-08 . 2009-02-03 . https://web.archive.org/web/20091003130318/https://www.reuters.com/article/pressRelease/idUS243625+03-Feb-2009+PRN20090203 . 3 October 2009 . dead .
  12. News: Plain White T's release video for new single, include fans & you. 2009-02-11. Skratch Magazine. 2009-09-08. 2009-08-02. https://web.archive.org/web/20090802231229/http://www.skratchmagazine.com/bloggage/?p=27. dead.
  13. News: Plain White T's Customizable Greeting Card. HDgreetings eCards. 2009-09-08. https://web.archive.org/web/20090918085038/http://www.hdgreetings.com/eCards/PersonalizeMusic/Plain_White_Ts/PlainWhiteTs_1234. 2009-09-18. dead.
  14. Adult Contemporary Songs – Year-End 2009. Billboard. September 19, 2019. April 11, 2019. https://web.archive.org/web/20190411041718/https://www.billboard.com/charts/year-end/2009/adult-contemporary-songs. live.
  15. Adult Pop Songs – Year-End 2009. Billboard. September 19, 2019. April 7, 2019. https://web.archive.org/web/20190407122942/https://www.billboard.com/charts/year-end/2009/adult-pop-songs. live.

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