| (Not) The Love of My Life | |
| Type: | single |
| Artist: | Yuna |
| Album: | Rouge |
| Released: | 22 August 2019 |
| Genre: | Pop |
| Length: | 3:37 |
| Label: | Verve Forecast Records, UMG Recordings |
| Producer: | Robin Hannibal |
| Chronology: | Yuna |
| Prev Title: | Pink Youth |
| Prev Year: | 2019 |
| Next Title: | Castaway |
| Next Year: | 2019 |
"(Not) The Love of My Life" is a song by Malaysian singer-songwriter Yuna, released as the fourth single from her fourth international album (her seventh overall), Rouge. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August 22, 2019 by Verve Forecast Records.[1] [2] [3] It samples the 1981 song, "Mensaje De Dios (Message from God)" by jazz pianist Rodney Franklin.[4]
The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director.[5] In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe.[6] The video also marks Yuna’s second collaboration with Indian traditional choreographer, Harshini Sukumaran after "Forevermore".[7]
In a retrospective review of Rouge, Skylar de Paul from The Daily Californian said: "(Not) The Love of My Life" continues following Yuna’s emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she’s singing to is not really "the one"".[8] Adriane Pontecorvo from PopMatters described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".[9]