Ülker Explained

Ülker Bisküvi Sanayi A.Ş.
Type:Anonim Şirket
Founder:Sabri Ülker
Asim Ülker
Location:Istanbul, Turkey
Area Served:Worldwide
Key People:Ali Ülker (Chairman)
Mehmet Tütüncü (CEO)
Industry:Food processing
Products:Baby food, coffee, dairy products, breakfast cereals, confectionery, ice cream
Revenue: ₺7.803 billion (2019)[1] [2]
Operating Income: ₺1.154 billion (2019)
Net Income: ₺905 million (2019)
Assets: ₺12.792 billion (2019)
Equity: ₺6.800 billion (2019)
Num Employees:8923[3]
Parent:Yıldız Holding

Ülker is a Turkish multinational food and beverage manufacturer based in Istanbul, Turkey. Its products are exported internationally, to 110 countries.[4] Ülker's core products are biscuits, cookies, crackers, and chocolates, although it has expanded to other categories.

Ülker received the "Candy Company of the Year in Europe" award from the European Candy Kettle Club in 2004.[5] In December 2007, the company acquired Godiva Chocolatier from the Campbell Soup Company for $850 million.[6]

In 2016, Yıldız Holding transferred 51% of Ülker's shares to its new global business Pladis.[7]

History

Ülker was founded in 1944 by Sabri and Asim Ülker, two brothers whose parents immigrated to Turkey from Crimea, commencing operations in Istanbul as a small bakery. A factory was opened in 1948. Ülker expanded in the 1970s to exporting to the Middle East market, chocolate manufacturing, and packaging. By the end of the 20th century, Ülker was manufacturing margarine, vegetable oil, and dairy products. In 2002, Ülker diversified into carbonated beverages and in 2003 added Turkish coffee, ice cream, and baby food to its product range. In 2003 it introduced Cola Turka, a competitor to Coca Cola. The advertisement of Cola Turka featured actor Chevy Chase, and according to local sources Coca-Cola cut 10% off its prices due to the success of the Cola Turka launch.[4] In 2015 Ulker disposed of its drinks business.[8]

Parent company Yıldız Holding employed more than 41,000 people and was the fifth on the list of the most successful manufacturers in Turkey in 2001. Ülker sales reach $1.5 billion internationally.[9] Fulya Banu Sürücü has been appointed as the CFO of the company, effective from January 3, 2022.[10]

See also

External links

Notes and References

  1. Web site: Summary of Financial Figures. 25 April 2020. Ülker.
  2. Web site: Ulker Annual Report 2019. 25 April 2020. Public Disclosure Platform.
  3. Web site: 2019 First Quarter Report. 25 April 2020. Public Disclosure Platform.
  4. Web site: Chevy Chase does Turkish Cola ads aimed at Coca-Cola and Pepsi . https://web.archive.org/web/20100824214419/http://www.cenktolunay.com/articles/cola_turka.htm . 2010-08-24.
  5. Web site: European Candy Kettle Club - Ülker ceremony . https://web.archive.org/web/20110720154235/http://www.candykettleclub.eu/event%20Ulker.htm . 2011-07-20.
  6. Web site: Campbell Agrees to Sell Godiva to Turkish Food Company . The Wall Street Journal.
  7. Web site: Yildiz Holding Splits Pladis into Separate Company. 7 June 2016. The Wall Street Journal.
  8. https://www.dailysabah.com/business/2015/09/25/turkeys-food-giant-ulker-takes-on-another-japanese-partner-dydo-drinco
  9. Web site: Ülker Group: From a biscuit baker to a sales billionaire . PDF . 14.
  10. News: Gazete. Banka. 15 November 2021. Ülker'de üst düzey atama. Gazete Banka Haber. 15 November 2021.