Étude de la presse d'information quotidienne explained

Trade Name:	EPIQ
Étude de la presse d'information quotidienne
Industry:	Audience measurement
Founded:	1993
Location Country:	France

Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers. It was formed in 1993 by a group of French newspaper syndicates:

• Presse quotidienne régionale ("Daily regional press")
• Presse quotidienne nationale ("Daily national press")
• Presse quotidienne urbaine gratuite ("Daily metropolitan free press")
• Presse hebdomadaire régionale ("Weekly regional press")^[1]

It conducts its research using computer-assisted telephone interviewing (CATI), for both daily and weekly newspapers.^[2] Research is conducted on its behalf by other market research organisations, notably TNS Sofres.

Notes and References

1. Web site: Les Enjeux du Quotidien : les Français et Internet. TNS Sofres. 16 February 2010. 8 January 2015. fr. Challenges to daily newspapers: the French and the Internet.
2. Web site: Étude de la presse d'information quotidienne - résultats d'audience 2005. 29 March 2006. fr. EPIQ - audience research results 2005. 8 January 2015. Taylor Nelson Sofres.