| $O$ | |
| Type: | Studio album |
| Artist: | Die Antwoord |
| Cover: | Die_antwoord_SOS_cover.png |
| Released: | 12 October 2010[1] |
| Recorded: | 2008–2009 |
| Genre: | Alternative hip hop, rave, electronica |
| Length: | (original release) |
| Label: | Indie/Cherrytree (re-release) |
| Producer: | DJ Hi-Tek Diplo ("Evil Boy" on re-release) |
| Next Title: | 5 |
| Next Year: | 2010 |
$O$ is the debut studio album by South African rap-rave group Die Antwoord. The album was initially a widely circulated internet-only release, and made available to stream for free on the band's website prior to Interscope Records signing the band. The song "Wat Pomp?" had a music video released on 6 June 2009, followed by "Enter the Ninja" (a track with previous exposure as a viral video on YouTube and other video-hosting services), which received an official release on 9 August 2010. "Fish Paste" and "Beat Boy" have also been released as promotional singles. "Enter the Ninja" debuted at #37 in the UK Music Charts on 19 September 2010.
Following the group's signing to Interscope in the US, it was announced that $O$ would be re-released in physical format with a different track listing.[2] [3] Diplo produced one of the new tracks on the re-release, "Evil Boy", for which a promotional video was made available on 6 October 2010. The US iTunes digital release includes the previously hidden track "$O$" separately, a bonus track "Wat Pomp?" and an alternate version of "Evil Boy" titled as "Evil Boy (F**k You In The Face Mix)" not present on US physical release.[4]
In an interview Ninja mentioned that he considered the album to be the first in a five-album plan.[5]